The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing
Virtual reality (VR), as a multi-sensory experience, plays a prominent role in the contemporary business landscape. This paper investigates the effects of the accelerating adoption of head-mounted devices by brands and consumers on retailers’ in-store traffic and discusses how VR could complement th...
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| Format: | article |
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2019
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| Online Access: | http://hdl.handle.net/10725/11614 https://doi.org/10.1016/j.jretconser.2019.02.016 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/pii/S0969698918310634 |
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