The Effects of Religion and Religiosity on Advertisement Assessment among Lebanese Consumers
Religion plays a significant role in the way consumers perceive the advertising of controversial products. Religiosity, which describes an individual's commitment and adherence to religious values and beliefs, is also of a noteworthy relevance in how consumers appraise product advertisements. C...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | article |
| Published: |
2014
|
| Online Access: | http://hdl.handle.net/10725/3910 http://dx.doi.org/10.1080/08961530.2014.919126 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://www.tandfonline.com/doi/abs/10.1080/08961530.2014.919126 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|