Mind the gap: virtual fashion shows and generational disparities
The fashion industry has experienced a digital transition while embracing innovative technologies, such as virtual reality and augmented reality, in order to improve the customer experience. Virtual fashion shows have been gaining importance due to their innovative approach in displaying and promoti...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | , |
| التنسيق: | article |
| منشور في: |
2025
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/16875 https://doi.org/10.1080/17543266.2025.2489380 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.tandfonline.com/doi/full/10.1080/17543266.2025.2489380 |
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إضافة وسم
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| _version_ | 1864513473611825152 |
|---|---|
| author | Farah, Maya F. |
| author2 | Ramadan, Zahy Nassereddine, Yaman |
| author2_role | author author |
| author_facet | Farah, Maya F. Ramadan, Zahy Nassereddine, Yaman |
| author_role | author |
| dc.creator.none.fl_str_mv | Farah, Maya F. Ramadan, Zahy Nassereddine, Yaman |
| dc.date.none.fl_str_mv | 2025-05-06T10:48:44Z 2025-05-06T10:48:44Z 2025 2025-04-16 |
| dc.identifier.none.fl_str_mv | 1754-3266 http://hdl.handle.net/10725/16875 https://doi.org/10.1080/17543266.2025.2489380 Farah, M. F., Ramadan, Z., & Nassereddine, Y. (2025). Mind the gap: virtual fashion shows and generational disparities. International Journal of Fashion Design, Technology and Education, 1-9. http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.tandfonline.com/doi/full/10.1080/17543266.2025.2489380 |
| dc.language.none.fl_str_mv | en |
| dc.relation.none.fl_str_mv | International Journal of Fashion Design, Technology and Education |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.title.none.fl_str_mv | Mind the gap: virtual fashion shows and generational disparities |
| dc.type.none.fl_str_mv | Article info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | The fashion industry has experienced a digital transition while embracing innovative technologies, such as virtual reality and augmented reality, in order to improve the customer experience. Virtual fashion shows have been gaining importance due to their innovative approach in displaying and promoting new collections. This study aims to examine the challenges associated with virtual fashion shows and their effect on consumers, in addition to the generational disparities in consumer responses. An exploratory qualitative approach was adopted, whereby 22 experts in the Metaverse and fashion fields were interviewed. The findings suggest that virtual fashion shows boost exposure, engagement, and purchase, particularly among younger luxury consumers (Gen Y and Z) compared to older generations (Gen X) who face digital exclusion and struggle with adoption due to technological barriers and unfamiliarity. However, difficulties such as digital divisions, product intangibility, and idealised virtual representations may result in disillusionment across all generations, reducing consumer loyalty. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | LAURepo_83e6ba578f2e838ca5fc4922abc61878 |
| identifier_str_mv | 1754-3266 Farah, M. F., Ramadan, Z., & Nassereddine, Y. (2025). Mind the gap: virtual fashion shows and generational disparities. International Journal of Fashion Design, Technology and Education, 1-9. |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/16875 |
| publishDate | 2025 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | Mind the gap: virtual fashion shows and generational disparitiesFarah, Maya F.Ramadan, ZahyNassereddine, YamanThe fashion industry has experienced a digital transition while embracing innovative technologies, such as virtual reality and augmented reality, in order to improve the customer experience. Virtual fashion shows have been gaining importance due to their innovative approach in displaying and promoting new collections. This study aims to examine the challenges associated with virtual fashion shows and their effect on consumers, in addition to the generational disparities in consumer responses. An exploratory qualitative approach was adopted, whereby 22 experts in the Metaverse and fashion fields were interviewed. The findings suggest that virtual fashion shows boost exposure, engagement, and purchase, particularly among younger luxury consumers (Gen Y and Z) compared to older generations (Gen X) who face digital exclusion and struggle with adoption due to technological barriers and unfamiliarity. However, difficulties such as digital divisions, product intangibility, and idealised virtual representations may result in disillusionment across all generations, reducing consumer loyalty.Published2025-05-06T10:48:44Z2025-05-06T10:48:44Z20252025-04-16Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article1754-3266http://hdl.handle.net/10725/16875https://doi.org/10.1080/17543266.2025.2489380Farah, M. F., Ramadan, Z., & Nassereddine, Y. (2025). Mind the gap: virtual fashion shows and generational disparities. International Journal of Fashion Design, Technology and Education, 1-9.http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttps://www.tandfonline.com/doi/full/10.1080/17543266.2025.2489380enInternational Journal of Fashion Design, Technology and Educationinfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/168752025-05-06T11:28:52Z |
| spellingShingle | Mind the gap: virtual fashion shows and generational disparities Farah, Maya F. |
| status_str | publishedVersion |
| title | Mind the gap: virtual fashion shows and generational disparities |
| title_full | Mind the gap: virtual fashion shows and generational disparities |
| title_fullStr | Mind the gap: virtual fashion shows and generational disparities |
| title_full_unstemmed | Mind the gap: virtual fashion shows and generational disparities |
| title_short | Mind the gap: virtual fashion shows and generational disparities |
| title_sort | Mind the gap: virtual fashion shows and generational disparities |
| url | http://hdl.handle.net/10725/16875 https://doi.org/10.1080/17543266.2025.2489380 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.tandfonline.com/doi/full/10.1080/17543266.2025.2489380 |