Controversial product advertisements in Lebanon
Purpose The purpose of this paper is to examine the impact of religious sect on the Lebanese consumer’s perception of controversial product advertisements. Design/methodology/approach The study used a quantitative survey that was administered to a purposive representative sample of respondents from...
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| Format: | article |
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2015
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| Online Access: | http://hdl.handle.net/10725/3908 http://dx.doi.org/10.1108/JIMA-02-2014-0013 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://www.emeraldinsight.com/doi/full/10.1108/JIMA-02-2014-0013 |
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