Gendered representations in Lebanese advertisements: flawless white femininity, heteronormative patriarchal masculinity, and the erasure of local diversity

This study examines the representation of gender in Lebanese advertisements. By applying an intersectional feminist framework within a postcolonial country, the study examines the representation of men and women characters, the domestic or professional contexts in which they are situated, their ethn...

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Bibliographic Details
Main Author: Melki, Jad (author)
Other Authors: King, Gretchen (author), Sakka, Yasmeen (author), Haidar, Rayan (author), Saati, Farah (author), Mazloum, Nadine (author)
Format: article
Published: 2024
Online Access:http://hdl.handle.net/10725/17726
https://doi.org/10.1080/14680777.2023.2194571
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://www.tandfonline.com/doi/full/10.1080/14680777.2023.2194571
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