Assessment of the managerial perspective of salesforce formation in the Lebanese market. (c1995)
Includes bibliographical references (l. [148-149]).
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | masterThesis |
| منشور في: |
1995
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/445 https://doi.org/10.26756/th.1995.23 http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| _version_ | 1864513453847216128 |
|---|---|
| author | Mamlouk, Amer Youssef |
| author_facet | Mamlouk, Amer Youssef |
| author_role | author |
| dc.creator.none.fl_str_mv | Mamlouk, Amer Youssef |
| dc.date.none.fl_str_mv | 1995 1995-04 2011-05-10T12:28:32Z 2011-05-10T12:28:32Z 2011-05-10 |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10725/445 https://doi.org/10.26756/th.1995.23 http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php |
| dc.language.none.fl_str_mv | en |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Sales management -- Lebanon Markets -- Lebanon Sales personnel -- Lebanon |
| dc.title.none.fl_str_mv | Assessment of the managerial perspective of salesforce formation in the Lebanese market. (c1995) |
| dc.type.none.fl_str_mv | Thesis info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/masterThesis |
| description | Includes bibliographical references (l. [148-149]). |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| id | LAURepo_90cf456921326acd37c7c5dde2b8f01d |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/445 |
| publishDate | 1995 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | Assessment of the managerial perspective of salesforce formation in the Lebanese market. (c1995)Mamlouk, Amer YoussefSales management -- LebanonMarkets -- LebanonSales personnel -- LebanonIncludes bibliographical references (l. [148-149]).Nowadays, sales force formation follows a certain managerial process. This implies that sales force formation is not as easy as it may be thought of, like bringing any person and making him sell whatever products or services the company provides. Therefore, the purpose of this research is to see how the Lebanese companies establish, direct, control, and evaluate their sales forces. And in order to collect the required data for this research, two sources are used: first, interviews conducted with a sample of Lebanese managers; second, many business books and journals. The three main parts in sales management which are thoroughly explained in this research are developing, directing, and controlling and evaluating the sales force. Each part in turn deals with minor issues. Developing the sales force includes recruiting, selecting, and training the sales force. Directing the sales force consists of establishing sales territories, setting sales quotas, developing compensation plans, and motivating the sales force. The third part deals with controlling the sales force and evaluating their performance. The results of this research indicate that most of the studied Lebanese firms either do not have or only follow some steps of the sales force formation process, while the remaining few firms follow a professional managerial process in developing, directing, controlling, and evaluating their sales forces, either because they are subsidiaries of foreign companies or are supported by international firms. Finally, in order for the Lebanese companies to survive and gain foot hold in the market, they should devote much time and effort to form effective sales forces who are the only ones that generate revenues to their companies.1 bound copy: 147, [2] leaves; ill., tables available at RNL.2011-05-10T12:28:32Z2011-05-10T12:28:32Z19952011-05-101995-04Thesisinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesishttp://hdl.handle.net/10725/445https://doi.org/10.26756/th.1995.23http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.phpeninfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/4452023-01-31T10:36:12Z |
| spellingShingle | Assessment of the managerial perspective of salesforce formation in the Lebanese market. (c1995) Mamlouk, Amer Youssef Sales management -- Lebanon Markets -- Lebanon Sales personnel -- Lebanon |
| status_str | publishedVersion |
| title | Assessment of the managerial perspective of salesforce formation in the Lebanese market. (c1995) |
| title_full | Assessment of the managerial perspective of salesforce formation in the Lebanese market. (c1995) |
| title_fullStr | Assessment of the managerial perspective of salesforce formation in the Lebanese market. (c1995) |
| title_full_unstemmed | Assessment of the managerial perspective of salesforce formation in the Lebanese market. (c1995) |
| title_short | Assessment of the managerial perspective of salesforce formation in the Lebanese market. (c1995) |
| title_sort | Assessment of the managerial perspective of salesforce formation in the Lebanese market. (c1995) |
| topic | Sales management -- Lebanon Markets -- Lebanon Sales personnel -- Lebanon |
| url | http://hdl.handle.net/10725/445 https://doi.org/10.26756/th.1995.23 http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php |