“Alexafying” shoppers
The virtual assistants' market is drastically growing and is expected to reach $2.1 billion by 2020. Nonetheless, the quick expansion and high penetration of e-retailers’ AI ecosystem into the shopper's journey is still under-researched in the extant literature. Amazon's Alexa in part...
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| Format: | article |
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2021
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| Online Access: | http://hdl.handle.net/10725/13008 https://doi.org/10.1016/j.jretconser.2021.102610 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/pii/S0969698921001764 |
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