What to believe, whom to blame, and when to share
Purpose The spread of fake news on social networking sites (SNS) poses a threat to the marketing landscape, yet little is known about how fake news affect consumers’ perceptions, attitudes and behaviors. This study aims to explore when consumers believe fake news, whom they blame for it (e.g. negati...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , |
| التنسيق: | article |
| منشور في: |
2022
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/14035 https://doi.org/10.1108/JCM-05-2020-3863 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/JCM-05-2020-3863/full/html |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| _version_ | 1864513468750626816 |
|---|---|
| author | Mahdi, Ali |
| author2 | Farah, Maya F. Ramadan, Zahy |
| author2_role | author author |
| author_facet | Mahdi, Ali Farah, Maya F. Ramadan, Zahy |
| author_role | author |
| dc.creator.none.fl_str_mv | Mahdi, Ali Farah, Maya F. Ramadan, Zahy |
| dc.date.none.fl_str_mv | 2022-09-23T10:59:02Z 2022-09-23T10:59:02Z 2022 2022-09-23 |
| dc.identifier.none.fl_str_mv | 0736-3761 http://hdl.handle.net/10725/14035 https://doi.org/10.1108/JCM-05-2020-3863 Mahdi, A., Farah, M. F., & Ramadan, Z. (2022). What to believe, whom to blame, and when to share: exploring the fake news experience in the marketing context. Journal of Consumer Marketing, 39(3), 306-316. http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/JCM-05-2020-3863/full/html |
| dc.language.none.fl_str_mv | en |
| dc.relation.none.fl_str_mv | Journal of Consumer Marketing |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.title.none.fl_str_mv | What to believe, whom to blame, and when to share exploring the fake news experience in the marketing context |
| dc.type.none.fl_str_mv | Article info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | Purpose The spread of fake news on social networking sites (SNS) poses a threat to the marketing landscape, yet little is known about how fake news affect consumers’ perceptions, attitudes and behaviors. This study aims to explore when consumers believe fake news, whom they blame for it (e.g. negative attitudes toward brands or SNS) and when they choose to share it. Design/methodology/approach Data obtained from 80 open-ended, semistructured interviews, conducted with SNS consumers and experts, is analyzed following the principles of grounded theory and the Gioia methodology. Findings Factors affecting consumers’ perceptions of fake news include skepticism, awareness, previous experience, appeal and message cues. Consumers’ brand- and SNS-related attitudes are affected by consumers’ blame, which is determined by consumers’ perceptions of the vetting efforts, role and ethical obligation of SNS. Consumers’ motives for sharing fake news include duty, retaliation, authentication and status-seeking. Theoretical and practical implications derived from the study’s novel conceptual framework are discussed. Practical implications This study identifies communication strategies that marketing professionals can use to mitigate and counter the negative effects of fake news. Originality/value By simultaneously considering consumers’ perceptions of the source, information and medium (i.e. SNS), this study presents a novel conceptual framework providing a marketing-centered, dynamic view on consumers’ fake news experience and connecting consumers’ perceptions, attitudes and behaviors in the context of fake news. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | LAURepo_95ea1b353b13c0582fdbed6a1cd684d6 |
| identifier_str_mv | 0736-3761 Mahdi, A., Farah, M. F., & Ramadan, Z. (2022). What to believe, whom to blame, and when to share: exploring the fake news experience in the marketing context. Journal of Consumer Marketing, 39(3), 306-316. |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/14035 |
| publishDate | 2022 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | What to believe, whom to blame, and when to shareexploring the fake news experience in the marketing contextMahdi, AliFarah, Maya F.Ramadan, ZahyPurpose The spread of fake news on social networking sites (SNS) poses a threat to the marketing landscape, yet little is known about how fake news affect consumers’ perceptions, attitudes and behaviors. This study aims to explore when consumers believe fake news, whom they blame for it (e.g. negative attitudes toward brands or SNS) and when they choose to share it. Design/methodology/approach Data obtained from 80 open-ended, semistructured interviews, conducted with SNS consumers and experts, is analyzed following the principles of grounded theory and the Gioia methodology. Findings Factors affecting consumers’ perceptions of fake news include skepticism, awareness, previous experience, appeal and message cues. Consumers’ brand- and SNS-related attitudes are affected by consumers’ blame, which is determined by consumers’ perceptions of the vetting efforts, role and ethical obligation of SNS. Consumers’ motives for sharing fake news include duty, retaliation, authentication and status-seeking. Theoretical and practical implications derived from the study’s novel conceptual framework are discussed. Practical implications This study identifies communication strategies that marketing professionals can use to mitigate and counter the negative effects of fake news. Originality/value By simultaneously considering consumers’ perceptions of the source, information and medium (i.e. SNS), this study presents a novel conceptual framework providing a marketing-centered, dynamic view on consumers’ fake news experience and connecting consumers’ perceptions, attitudes and behaviors in the context of fake news.Published2022-09-23T10:59:02Z2022-09-23T10:59:02Z20222022-09-23Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article0736-3761http://hdl.handle.net/10725/14035https://doi.org/10.1108/JCM-05-2020-3863Mahdi, A., Farah, M. F., & Ramadan, Z. (2022). What to believe, whom to blame, and when to share: exploring the fake news experience in the marketing context. Journal of Consumer Marketing, 39(3), 306-316.http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttps://www.emerald.com/insight/content/doi/10.1108/JCM-05-2020-3863/full/htmlenJournal of Consumer Marketinginfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/140352022-09-23T10:59:22Z |
| spellingShingle | What to believe, whom to blame, and when to share Mahdi, Ali |
| status_str | publishedVersion |
| title | What to believe, whom to blame, and when to share |
| title_full | What to believe, whom to blame, and when to share |
| title_fullStr | What to believe, whom to blame, and when to share |
| title_full_unstemmed | What to believe, whom to blame, and when to share |
| title_short | What to believe, whom to blame, and when to share |
| title_sort | What to believe, whom to blame, and when to share |
| url | http://hdl.handle.net/10725/14035 https://doi.org/10.1108/JCM-05-2020-3863 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/JCM-05-2020-3863/full/html |