What to believe, whom to blame, and when to share
Purpose The spread of fake news on social networking sites (SNS) poses a threat to the marketing landscape, yet little is known about how fake news affect consumers’ perceptions, attitudes and behaviors. This study aims to explore when consumers believe fake news, whom they blame for it (e.g. negati...
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| Format: | article |
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2022
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| Online Access: | http://hdl.handle.net/10725/14035 https://doi.org/10.1108/JCM-05-2020-3863 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/JCM-05-2020-3863/full/html |
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