Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
In today’s market, firms expect customers to not only consume their offerings, but also to market these offerings indirectly through different engagement behaviors. This study is conducted to examine factors that may drive customers to engage with restaurants. The research builds on the theory of en...
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| Format: | article |
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2019
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| Online Access: | http://hdl.handle.net/10725/11856 https://doi.org/10.1016/j.ijhm.2019.01.014 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/pii/S027843191830269X |
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