The Pharmaceutical industry
The challenges confronting the pharmaceutical industry are multiple and mounting, so too are the opportunities (Accenture, 2006). In 2008, the global pharmaceuticals, biotechnology, and life sciences industry group generated total revenues of $917 billion, while the pharmaceuticals alone proved to b...
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| Format: | article |
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2016
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| Online Access: | http://hdl.handle.net/10725/3864 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://web.b.ebscohost.com/abstract?site=ehost&scope=site&jrnl=15481859&AN=89332343&h=J0bsXBHOQH9z%2bH0WEKY5NhyOpQhhPu9ApSxXzBqXyBLh12JDIDNSezehwHShrjn7SVPu4p7qtP%2bNrzyzJXHSUw%3d%3d&crl=c&resultLocal=ErrCrlNoResults&resultNs=Ehost&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d15481859%26AN%3d89332343 |
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| _version_ | 1864513462452879360 |
|---|---|
| author | Beyrouti, Nouri |
| author2 | Othman, Ghina S. |
| author2_role | author |
| author_facet | Beyrouti, Nouri Othman, Ghina S. |
| author_role | author |
| dc.creator.none.fl_str_mv | Beyrouti, Nouri Othman, Ghina S. |
| dc.date.none.fl_str_mv | 2016-05-20T11:39:37Z 2016-05-20T11:39:37Z 2016-05-20 |
| dc.identifier.none.fl_str_mv | 1548-1859 http://hdl.handle.net/10725/3864 Beyrouti, N., & Othman, G. S. (2013). The Pharmaceutical Industry: An Assessment of the Development of E-Marketing And Supply Chains Management (The Case of Lebanon). Business Journal for Entrepreneurs, 2013(1). http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://web.b.ebscohost.com/abstract?site=ehost&scope=site&jrnl=15481859&AN=89332343&h=J0bsXBHOQH9z%2bH0WEKY5NhyOpQhhPu9ApSxXzBqXyBLh12JDIDNSezehwHShrjn7SVPu4p7qtP%2bNrzyzJXHSUw%3d%3d&crl=c&resultLocal=ErrCrlNoResults&resultNs=Ehost&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d15481859%26AN%3d89332343 |
| dc.language.none.fl_str_mv | en |
| dc.relation.none.fl_str_mv | Business Journal for Entrepreneurs |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.title.none.fl_str_mv | The Pharmaceutical industry an assessment of the development of e-marketing and supply chains management (The case of Lebanon) |
| dc.type.none.fl_str_mv | Article info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | The challenges confronting the pharmaceutical industry are multiple and mounting, so too are the opportunities (Accenture, 2006). In 2008, the global pharmaceuticals, biotechnology, and life sciences industry group generated total revenues of $917 billion, while the pharmaceuticals alone proved to be the most lucrative for this group, generating alone total revenue of $684.2 billion, representing 74.61% of the industry's overall value (Datamonitor, 2009). As such, the pharmaceutical industry constitutes one of todays most important and fast growing sectors. Yet, as any other global market, the pharmaceutical industry is continuously changing and adapting to new technologies of the modern era. The purpose of this study is to identify the key factors that drive pharmacists to engage more in the E-marketing trends within the Lebanese pharmaceutical B2B supply chain. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | LAURepo_a0d1d1398be7fb5c80da95fd50ace129 |
| identifier_str_mv | 1548-1859 Beyrouti, N., & Othman, G. S. (2013). The Pharmaceutical Industry: An Assessment of the Development of E-Marketing And Supply Chains Management (The Case of Lebanon). Business Journal for Entrepreneurs, 2013(1). |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/3864 |
| publishDate | 2016 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | The Pharmaceutical industryan assessment of the development of e-marketing and supply chains management (The case of Lebanon)Beyrouti, NouriOthman, Ghina S.The challenges confronting the pharmaceutical industry are multiple and mounting, so too are the opportunities (Accenture, 2006). In 2008, the global pharmaceuticals, biotechnology, and life sciences industry group generated total revenues of $917 billion, while the pharmaceuticals alone proved to be the most lucrative for this group, generating alone total revenue of $684.2 billion, representing 74.61% of the industry's overall value (Datamonitor, 2009). As such, the pharmaceutical industry constitutes one of todays most important and fast growing sectors. Yet, as any other global market, the pharmaceutical industry is continuously changing and adapting to new technologies of the modern era. The purpose of this study is to identify the key factors that drive pharmacists to engage more in the E-marketing trends within the Lebanese pharmaceutical B2B supply chain.PublishedN/A2016-05-20T11:39:37Z2016-05-20T11:39:37Z2016-05-20Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article1548-1859http://hdl.handle.net/10725/3864Beyrouti, N., & Othman, G. S. (2013). The Pharmaceutical Industry: An Assessment of the Development of E-Marketing And Supply Chains Management (The Case of Lebanon). Business Journal for Entrepreneurs, 2013(1).http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttp://web.b.ebscohost.com/abstract?site=ehost&scope=site&jrnl=15481859&AN=89332343&h=J0bsXBHOQH9z%2bH0WEKY5NhyOpQhhPu9ApSxXzBqXyBLh12JDIDNSezehwHShrjn7SVPu4p7qtP%2bNrzyzJXHSUw%3d%3d&crl=c&resultLocal=ErrCrlNoResults&resultNs=Ehost&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d15481859%26AN%3d89332343enBusiness Journal for Entrepreneursinfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/38642021-03-19T09:10:07Z |
| spellingShingle | The Pharmaceutical industry Beyrouti, Nouri |
| status_str | publishedVersion |
| title | The Pharmaceutical industry |
| title_full | The Pharmaceutical industry |
| title_fullStr | The Pharmaceutical industry |
| title_full_unstemmed | The Pharmaceutical industry |
| title_short | The Pharmaceutical industry |
| title_sort | The Pharmaceutical industry |
| url | http://hdl.handle.net/10725/3864 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://web.b.ebscohost.com/abstract?site=ehost&scope=site&jrnl=15481859&AN=89332343&h=J0bsXBHOQH9z%2bH0WEKY5NhyOpQhhPu9ApSxXzBqXyBLh12JDIDNSezehwHShrjn7SVPu4p7qtP%2bNrzyzJXHSUw%3d%3d&crl=c&resultLocal=ErrCrlNoResults&resultNs=Ehost&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d15481859%26AN%3d89332343 |