The examination of social and service relational aspects on customers' retention
Consumers are increasingly joining social networking sites (SNS) where they build online relationships with friends and brands they engage with. While SNS related studies are growing, the Middle East region still lacks a proper understanding relating to SNS effects on customer retention within a ser...
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| Format: | conferenceObject |
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2023
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| Online Access: | http://hdl.handle.net/10725/14775 https://doi.org/10.1007/978-3-031-32894-7_9 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://link.springer.com/chapter/10.1007/978-3-031-32894-7_9 |
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