The Impact of Cultural Differences and Religion on Television Advertising
The purpose of this study is to compare television advertisements in several Arab countries (Saudi Arabia, Egypt, and Lebanon) and the United States. We fulfill this objective by conducting a television advertisement content analysis. We find similarities and differences between Arab and U.S. advert...
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| مؤلفون آخرون: | , |
| التنسيق: | conferenceObject |
| منشور في: |
2004
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/6183 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://archive.ama.org/archive/Community/ARC/Gated/Documents/Connections/ARC_AMA_SUMMER2004.pdf |
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| _version_ | 1864513478643941376 |
|---|---|
| author | Dagher, Grace |
| author2 | Kalliny, Morris Minor, Michael S. |
| author2_role | author author |
| author_facet | Dagher, Grace Kalliny, Morris Minor, Michael S. |
| author_role | author |
| dc.contributor.none.fl_str_mv | Bernhardt, Kenneth L. Boles, James S. Ellen, Pam Scholder |
| dc.creator.none.fl_str_mv | Dagher, Grace Kalliny, Morris Minor, Michael S. |
| dc.date.none.fl_str_mv | 2004 2017-09-13T13:48:44Z 2017-09-13T13:48:44Z 2017-09-13 |
| dc.identifier.none.fl_str_mv | 887573115 http://hdl.handle.net/10725/6183 Kalliny, M., Dagher, G.K and Minor, M. (2004). The Impact of Cultural Differences and Religion on Television Advertising: A Content Analysis of the United States and the Arab World. American Marketing Association (AMA) Summer Educator’s Conference Proceedings, Vol. 15, pp. 165-171. http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://archive.ama.org/archive/Community/ARC/Gated/Documents/Connections/ARC_AMA_SUMMER2004.pdf |
| dc.language.none.fl_str_mv | en |
| dc.publisher.none.fl_str_mv | American Marketing Association |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Marketing research -- Congresses Television advertising -- Religious aspects -- Congresse |
| dc.title.none.fl_str_mv | The Impact of Cultural Differences and Religion on Television Advertising A Content Analysis of the United States and the Arab World 2004 AMA educators' proceedings |
| dc.type.none.fl_str_mv | Conference Paper / Proceeding info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/conferenceObject |
| description | The purpose of this study is to compare television advertisements in several Arab countries (Saudi Arabia, Egypt, and Lebanon) and the United States. We fulfill this objective by conducting a television advertisement content analysis. We find similarities and differences between Arab and U.S. advertising. |
| eu_rights_str_mv | openAccess |
| format | conferenceObject |
| id | LAURepo_a2d614909d9128ba8b5ec8bf1d3cfc70 |
| identifier_str_mv | 887573115 Kalliny, M., Dagher, G.K and Minor, M. (2004). The Impact of Cultural Differences and Religion on Television Advertising: A Content Analysis of the United States and the Arab World. American Marketing Association (AMA) Summer Educator’s Conference Proceedings, Vol. 15, pp. 165-171. |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/6183 |
| publishDate | 2004 |
| publisher.none.fl_str_mv | American Marketing Association |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | The Impact of Cultural Differences and Religion on Television AdvertisingA Content Analysis of the United States and the Arab World2004 AMA educators' proceedingsDagher, GraceKalliny, MorrisMinor, Michael S.Marketing research -- CongressesTelevision advertising -- Religious aspects -- CongresseThe purpose of this study is to compare television advertisements in several Arab countries (Saudi Arabia, Egypt, and Lebanon) and the United States. We fulfill this objective by conducting a television advertisement content analysis. We find similarities and differences between Arab and U.S. advertising.N/Axxi, 401 p. : ill.Includes bibliographical references and index.American Marketing AssociationBernhardt, Kenneth L.Boles, James S.Ellen, Pam Scholder2017-09-13T13:48:44Z2017-09-13T13:48:44Z20042017-09-13Conference Paper / Proceedinginfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/conferenceObject887573115http://hdl.handle.net/10725/6183Kalliny, M., Dagher, G.K and Minor, M. (2004). The Impact of Cultural Differences and Religion on Television Advertising: A Content Analysis of the United States and the Arab World. American Marketing Association (AMA) Summer Educator’s Conference Proceedings, Vol. 15, pp. 165-171.http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttps://archive.ama.org/archive/Community/ARC/Gated/Documents/Connections/ARC_AMA_SUMMER2004.pdfeninfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/61832021-03-19T09:10:08Z |
| spellingShingle | The Impact of Cultural Differences and Religion on Television Advertising Dagher, Grace Marketing research -- Congresses Television advertising -- Religious aspects -- Congresse |
| status_str | publishedVersion |
| title | The Impact of Cultural Differences and Religion on Television Advertising |
| title_full | The Impact of Cultural Differences and Religion on Television Advertising |
| title_fullStr | The Impact of Cultural Differences and Religion on Television Advertising |
| title_full_unstemmed | The Impact of Cultural Differences and Religion on Television Advertising |
| title_short | The Impact of Cultural Differences and Religion on Television Advertising |
| title_sort | The Impact of Cultural Differences and Religion on Television Advertising |
| topic | Marketing research -- Congresses Television advertising -- Religious aspects -- Congresse |
| url | http://hdl.handle.net/10725/6183 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://archive.ama.org/archive/Community/ARC/Gated/Documents/Connections/ARC_AMA_SUMMER2004.pdf |