Viability of Amazon’s driven innovations targeting shoppers’ impulsiveness
The growth of new technological innovations has given rise to a highly digitized retailing world that is re-defining the consumer purchase journey. Innovations, such as Amazon's Alexa, Dash-buttons (physical and virtual), and Spark, have indeed led to the creation of an Omni-channel journey tha...
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| Format: | article |
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2020
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| Online Access: | http://hdl.handle.net/10725/11835 https://doi.org/10.1016/j.jretconser.2019.101973 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/pii/S0969698919309452 |
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