Positioning of news & information network. (c2006)
Includes bibliographical references (leaves 127-128).
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| Format: | masterThesis |
| Published: |
2006
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| Online Access: | http://hdl.handle.net/10725/977 https://doi.org/10.26756/th.2006.57 http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php |
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| _version_ | 1864513455680126976 |
|---|---|
| author | Ibrahim, Aline Khalil |
| author_facet | Ibrahim, Aline Khalil |
| author_role | author |
| dc.creator.none.fl_str_mv | Ibrahim, Aline Khalil |
| dc.date.none.fl_str_mv | 2006 2006 2011-11-14T08:56:19Z 2011-11-14T08:56:19Z 2011-11-14 |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10725/977 https://doi.org/10.26756/th.2006.57 http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php |
| dc.language.none.fl_str_mv | en |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Hurra (Television network) Television broadcasting of news -- United States Mass media policy -- United States Nonprofit organizations -- United States -- Management |
| dc.title.none.fl_str_mv | Positioning of news & information network. (c2006) the case of Alhurra television : a non-profit organization funded by the Broadcasting Board of Governors (USA) |
| dc.type.none.fl_str_mv | Thesis info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/masterThesis |
| description | Includes bibliographical references (leaves 127-128). |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| id | LAURepo_a7fa4ea2fe05448b30d6bdc29a1c505d |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/977 |
| publishDate | 2006 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | Positioning of news & information network. (c2006)the case of Alhurra television : a non-profit organization funded by the Broadcasting Board of Governors (USA)Ibrahim, Aline KhalilHurra (Television network)Television broadcasting of news -- United StatesMass media policy -- United StatesNonprofit organizations -- United States -- ManagementIncludes bibliographical references (leaves 127-128).Alhurra (Arabic for "The Free One") is a 24-hour Arabic language satellite television channel operated by the Middle East Broadcasting Networks, Inc. (MBN). Launched on February 14, 2004, Alhurra broadcasts studios near Washington, D. c. and bureaus throughout the Middle East. Its sole purpose and mission is to broadcast accurate, timely, and relevant news and information about the world with the main focus on Middle East events in the hopes of propagating democracy in the Middle East. The following thesis will generically identify Management fundamentals of the planning and structuring of Alhurra TV. It will then contrast Alhurra's audience-interest effectiveness based on its programming and relative to its two main Profit business organization competitors, Al Jazeera and Al Arabiya. The research is divided into two dimensions: The theoretical framework that helps an organization plan and executes its positioning strategy. And the second dimension, the empirical study based on a survey of 200 random respondents will sample the demographical factors, viewership trends, and personal characteristics to help correlate Alhurra's success in its broadcast strategy. The collected data will be tallied and analyzed by using Descriptive analytical models. based on the scores. Recommendations will be This thesis paper aims at answering the following: What is the correlation between the credibility of a startup “political” television station and audience acceptance?1 bound copy: 128 leaves; ill.; 30 cm. available at RNL.2011-11-14T08:56:19Z2011-11-14T08:56:19Z20062011-11-142006Thesisinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesishttp://hdl.handle.net/10725/977https://doi.org/10.26756/th.2006.57http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.phpeninfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/9772021-01-21T10:29:01Z |
| spellingShingle | Positioning of news & information network. (c2006) Ibrahim, Aline Khalil Hurra (Television network) Television broadcasting of news -- United States Mass media policy -- United States Nonprofit organizations -- United States -- Management |
| status_str | publishedVersion |
| title | Positioning of news & information network. (c2006) |
| title_full | Positioning of news & information network. (c2006) |
| title_fullStr | Positioning of news & information network. (c2006) |
| title_full_unstemmed | Positioning of news & information network. (c2006) |
| title_short | Positioning of news & information network. (c2006) |
| title_sort | Positioning of news & information network. (c2006) |
| topic | Hurra (Television network) Television broadcasting of news -- United States Mass media policy -- United States Nonprofit organizations -- United States -- Management |
| url | http://hdl.handle.net/10725/977 https://doi.org/10.26756/th.2006.57 http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php |