The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience
The study aims to examine and evaluate the haptic experience of augmented reality (AR) and in-store shopping and its influence on purchase decisions. The objectives are divided into defining haptic experience, to determine whether AR haptic experience delivers a better impact on purchase decisions i...
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2024
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| Online Access: | http://hdl.handle.net/10725/17602 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://researchonline.ljmu.ac.uk/id/eprint/24438/ |
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| _version_ | 1864513475592585216 |
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| author | Al Maassarani, Mohamad |
| author2 | Ghandour, Rajab Haj Youssef, Moustafa |
| author2_role | author author |
| author_facet | Al Maassarani, Mohamad Ghandour, Rajab Haj Youssef, Moustafa |
| author_role | author |
| dc.creator.none.fl_str_mv | Al Maassarani, Mohamad Ghandour, Rajab Haj Youssef, Moustafa |
| dc.date.none.fl_str_mv | 2024 2024-09 2026-02-06T12:46:05Z 2026-02-06T12:46:05Z |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10725/17602 Al Maassarani, M., Ghandour, R., & Haj Youssef, M. (2024, September). The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience. In British Academy of Management 2024 Conference Proceedings. BAM. http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://researchonline.ljmu.ac.uk/id/eprint/24438/ |
| dc.language.none.fl_str_mv | en |
| dc.publisher.none.fl_str_mv | BAM |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Augmented reality -- Congresses Electronic commerce -- Congresses Shopping -- Congresses |
| dc.title.none.fl_str_mv | The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience |
| dc.type.none.fl_str_mv | Conference Paper / Proceeding info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/conferenceObject |
| description | The study aims to examine and evaluate the haptic experience of augmented reality (AR) and in-store shopping and its influence on purchase decisions. The objectives are divided into defining haptic experience, to determine whether AR haptic experience delivers a better impact on purchase decisions in the retail sector and to determine whether in-store haptic experience delivers a better impact on purchase decisions in the retail sector. Furthermore, to find whether consumers behaviour after the Covid-19 pandemic have changed the preference of the purchase channel towards experience the haptic sensory. The study will follow the positivist research philosophy to collect primary data from retail consumers across the UK. This development paper aims to contribute towards the retailing customer experience literature and to the customer behaviour with respect to new innovative technologies. |
| eu_rights_str_mv | openAccess |
| format | conferenceObject |
| id | LAURepo_a89e731fdddaf16fb23aa4cef991a868 |
| identifier_str_mv | Al Maassarani, M., Ghandour, R., & Haj Youssef, M. (2024, September). The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience. In British Academy of Management 2024 Conference Proceedings. BAM. |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/17602 |
| publishDate | 2024 |
| publisher.none.fl_str_mv | BAM |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic ExperienceAl Maassarani, MohamadGhandour, RajabHaj Youssef, MoustafaAugmented reality -- CongressesElectronic commerce -- CongressesShopping -- CongressesThe study aims to examine and evaluate the haptic experience of augmented reality (AR) and in-store shopping and its influence on purchase decisions. The objectives are divided into defining haptic experience, to determine whether AR haptic experience delivers a better impact on purchase decisions in the retail sector and to determine whether in-store haptic experience delivers a better impact on purchase decisions in the retail sector. Furthermore, to find whether consumers behaviour after the Covid-19 pandemic have changed the preference of the purchase channel towards experience the haptic sensory. The study will follow the positivist research philosophy to collect primary data from retail consumers across the UK. This development paper aims to contribute towards the retailing customer experience literature and to the customer behaviour with respect to new innovative technologies.Includes bibliographical references.BAM2026-02-06T12:46:05Z2026-02-06T12:46:05Z20242024-09Conference Paper / Proceedinginfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/conferenceObjecthttp://hdl.handle.net/10725/17602Al Maassarani, M., Ghandour, R., & Haj Youssef, M. (2024, September). The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience. In British Academy of Management 2024 Conference Proceedings. BAM.http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttps://researchonline.ljmu.ac.uk/id/eprint/24438/eninfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/176022026-02-10T07:28:05Z |
| spellingShingle | The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience Al Maassarani, Mohamad Augmented reality -- Congresses Electronic commerce -- Congresses Shopping -- Congresses |
| status_str | publishedVersion |
| title | The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience |
| title_full | The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience |
| title_fullStr | The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience |
| title_full_unstemmed | The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience |
| title_short | The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience |
| title_sort | The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience |
| topic | Augmented reality -- Congresses Electronic commerce -- Congresses Shopping -- Congresses |
| url | http://hdl.handle.net/10725/17602 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://researchonline.ljmu.ac.uk/id/eprint/24438/ |