The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience
The study aims to examine and evaluate the haptic experience of augmented reality (AR) and in-store shopping and its influence on purchase decisions. The objectives are divided into defining haptic experience, to determine whether AR haptic experience delivers a better impact on purchase decisions i...
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| Format: | conferenceObject |
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2024
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| Online Access: | http://hdl.handle.net/10725/17602 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://researchonline.ljmu.ac.uk/id/eprint/24438/ |
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