The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience

The study aims to examine and evaluate the haptic experience of augmented reality (AR) and in-store shopping and its influence on purchase decisions. The objectives are divided into defining haptic experience, to determine whether AR haptic experience delivers a better impact on purchase decisions i...

وصف كامل

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Al Maassarani, Mohamad (author)
مؤلفون آخرون:	Ghandour, Rajab (author), Haj Youssef, Moustafa (author)
التنسيق:	conferenceObject
منشور في:	2024
الموضوعات:	Augmented reality > Congresses Electronic commerce > Congresses Shopping > Congresses
الوصول للمادة أونلاين:	http://hdl.handle.net/10725/17602 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://researchonline.ljmu.ac.uk/id/eprint/24438/
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The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience

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