Validating a Structural Model of Destination Image, Satisfaction, and Loyalty Across Gender and Age
This study validates an interesting model of destination image (DI), tourist satisfaction, and loyalty across gender and age. We confirm that DI predicts satisfaction and has a significant direct and indirect effect on loyalty. After examining the validated structural model across different groups o...
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| Main Author: | Assaker, Guy (author) |
|---|---|
| Other Authors: | Assad, Tony (author), Hallak, Rob (author), Assaf, A. George (author) |
| Format: | article |
| Published: |
2015
|
| Online Access: | http://hdl.handle.net/10725/3737 http://dx.doi.org/10.3727/108354215X14464845877797 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://www.ingentaconnect.com/content/cog/ta/2015/00000020/00000006/art00001 |
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