Cultural norms and the marketplace: favor economies in the Arab world
Purpose Recent scholarship has highlighted the complexity of buyer-seller relationships in emerging markets and called for a better understanding of the cultural norms shaping such relationships. This paper aims to draw on social capital theory to explore the role of networks and relational norms, s...
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2020
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| Online Access: | http://hdl.handle.net/10725/16015 https://doi.org/10.1108/JCM-05-2018-2681 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/JCM-05-2018-2681/full/html |
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