Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites
Brand connections are one of the key marketing fields that have seen growth through social networking sites (SNS). The literature agrees that SNS users have positive relationships with their favorite brands based on their experiences. However, such acceptance could be formed prematurely, because som...
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| Format: | conferenceObject |
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2024
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| Online Access: | http://hdl.handle.net/10725/15877 https://doi.org/10.1007/978-3-031-62135-2_3 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://link.springer.com/chapter/10.1007/978-3-031-62135-2_3 |
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