Customer demandingness and salesperson’s performance: a meta-analytic examination

Customer demandingness is a critical concept in sales research, potentially influencing a salesperson’s performance in complex ways. One perspective suggests a negative impact, while another sees the potential for a positive effect. To clarify this paradox, a meta-analysis was conducted, synthesizin...

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Main Author: Jaramillo, Fernando (author)
Other Authors: Hossain, Khondoker (author), Itani, Omar S. (author)
Format: article
Published: 2025
Online Access:http://hdl.handle.net/10725/17470
https://doi.org/10.1080/08853134.2025.2566039
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://www.tandfonline.com/doi/full/10.1080/08853134.2025.2566039
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author Jaramillo, Fernando
author2 Hossain, Khondoker
Itani, Omar S.
author2_role author
author
author_facet Jaramillo, Fernando
Hossain, Khondoker
Itani, Omar S.
author_role author
dc.creator.none.fl_str_mv Jaramillo, Fernando
Hossain, Khondoker
Itani, Omar S.
dc.date.none.fl_str_mv 2025-11-06T08:20:48Z
2025-11-06T08:20:48Z
2025
2025
dc.identifier.none.fl_str_mv 0885-3134
http://hdl.handle.net/10725/17470
https://doi.org/10.1080/08853134.2025.2566039
Jaramillo, F., Hossain, K., & Itani, O. S. (2025). Customer demandingness and salesperson’s performance: a meta-analytic examination. Journal of Personal Selling & Sales Management, 1-15.
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://www.tandfonline.com/doi/full/10.1080/08853134.2025.2566039
dc.language.none.fl_str_mv en
dc.relation.none.fl_str_mv Journal of Personal Selling & Sales Management
dc.rights.*.fl_str_mv info:eu-repo/semantics/openAccess
dc.title.none.fl_str_mv Customer demandingness and salesperson’s performance: a meta-analytic examination
dc.type.none.fl_str_mv Article
info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/article
description Customer demandingness is a critical concept in sales research, potentially influencing a salesperson’s performance in complex ways. One perspective suggests a negative impact, while another sees the potential for a positive effect. To clarify this paradox, a meta-analysis was conducted, synthesizing over 20 years of research on customer demandingness. This study proposes a model examining the effects of customer demandingness on job performance, mediated by felt stress and job engagement. The findings reveal a dual impact: customer demandingness affects job performance both directly and indirectly through mediating processes involving salesperson job engagement and felt stress. Customer demandingness is a challenging stressor because the positive indirect effect of customer demandingness on salesperson performance through job engagement is stronger than its negative indirect effect through felt stress.
eu_rights_str_mv openAccess
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id LAURepo_b90be8f4a07dde2d56a8f9d657d53c97
identifier_str_mv 0885-3134
Jaramillo, F., Hossain, K., & Itani, O. S. (2025). Customer demandingness and salesperson’s performance: a meta-analytic examination. Journal of Personal Selling & Sales Management, 1-15.
language_invalid_str_mv en
network_acronym_str LAURepo
network_name_str Lebanese American University repository
oai_identifier_str oai:laur.lau.edu.lb:10725/17470
publishDate 2025
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spelling Customer demandingness and salesperson’s performance: a meta-analytic examinationJaramillo, FernandoHossain, KhondokerItani, Omar S.Customer demandingness is a critical concept in sales research, potentially influencing a salesperson’s performance in complex ways. One perspective suggests a negative impact, while another sees the potential for a positive effect. To clarify this paradox, a meta-analysis was conducted, synthesizing over 20 years of research on customer demandingness. This study proposes a model examining the effects of customer demandingness on job performance, mediated by felt stress and job engagement. The findings reveal a dual impact: customer demandingness affects job performance both directly and indirectly through mediating processes involving salesperson job engagement and felt stress. Customer demandingness is a challenging stressor because the positive indirect effect of customer demandingness on salesperson performance through job engagement is stronger than its negative indirect effect through felt stress.Published2025-11-06T08:20:48Z2025-11-06T08:20:48Z20252025Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article0885-3134http://hdl.handle.net/10725/17470https://doi.org/10.1080/08853134.2025.2566039Jaramillo, F., Hossain, K., & Itani, O. S. (2025). Customer demandingness and salesperson’s performance: a meta-analytic examination. Journal of Personal Selling & Sales Management, 1-15.http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttps://www.tandfonline.com/doi/full/10.1080/08853134.2025.2566039enJournal of Personal Selling & Sales Managementinfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/174702025-11-06T08:20:48Z
spellingShingle Customer demandingness and salesperson’s performance: a meta-analytic examination
Jaramillo, Fernando
status_str publishedVersion
title Customer demandingness and salesperson’s performance: a meta-analytic examination
title_full Customer demandingness and salesperson’s performance: a meta-analytic examination
title_fullStr Customer demandingness and salesperson’s performance: a meta-analytic examination
title_full_unstemmed Customer demandingness and salesperson’s performance: a meta-analytic examination
title_short Customer demandingness and salesperson’s performance: a meta-analytic examination
title_sort Customer demandingness and salesperson’s performance: a meta-analytic examination
url http://hdl.handle.net/10725/17470
https://doi.org/10.1080/08853134.2025.2566039
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://www.tandfonline.com/doi/full/10.1080/08853134.2025.2566039