Customer demandingness and salesperson’s performance: a meta-analytic examination

Customer demandingness is a critical concept in sales research, potentially influencing a salesperson’s performance in complex ways. One perspective suggests a negative impact, while another sees the potential for a positive effect. To clarify this paradox, a meta-analysis was conducted, synthesizin...

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Bibliographic Details
Main Author: Jaramillo, Fernando (author)
Other Authors: Hossain, Khondoker (author), Itani, Omar S. (author)
Format: article
Published: 2025
Online Access:http://hdl.handle.net/10725/17470
https://doi.org/10.1080/08853134.2025.2566039
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://www.tandfonline.com/doi/full/10.1080/08853134.2025.2566039
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