Consumer involvement in restaurant selection
This study evaluates the effect of consumer orientation, consumer psychological involvement, and restaurant attributes on satisfaction with dining in ethnic restaurants. The sample represented 232 consumers. Correlation analysis revealed that the opinion, belief, and behavioral intentions of the act...
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| Format: | article |
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1996
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| Online Access: | http://hdl.handle.net/10725/3798 http://dx.doi.org/10.1300/J071v02n01_03 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://www.tandfonline.com/doi/abs/10.1300/J071v02n01_03 |
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