Emerging tensions in selling sustainable solutions: a future research agenda
In this article, we examine how the transition to selling sustainable solutions creates tensions within the sales organization and across associated organizations, including suppliers and customers. Specifically, we examine the existing literature that has focused on how tensions arise within an org...
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| Other Authors: | , , , , |
| Format: | article |
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2025
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| Online Access: | http://hdl.handle.net/10725/17747 https://doi.org/10.1080/08853134.2025.2608588 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.tandfonline.com/doi/full/10.1080/08853134.2025.2608588 |
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