Moderating Effects of Tourists’ Novelty-Seeking Tendencies on Destination Image, Visitor Satisfaction, and Short- and Long-Term Revisit Intentions
This study investigates the moderating effects of tourist novelty-seeking tendencies on the relationships among destination image, satisfaction, and short- and long-term revisit intentions. Using survey data collected in 2009 from 450 European visitors to Mediterranean destinations, a theoretically...
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| Format: | article |
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2013
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| Online Access: | http://hdl.handle.net/10725/3729 http://dx.doi.org/10.1177/0047287513478497 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://jtr.sagepub.com/content/early/2013/02/28/0047287513478497.abstract |
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| Summary: | This study investigates the moderating effects of tourist novelty-seeking tendencies on the relationships among destination image, satisfaction, and short- and long-term revisit intentions. Using survey data collected in 2009 from 450 European visitors to Mediterranean destinations, a theoretically derived structural path model was examined. Cluster analysis and discriminant analysis were used to identify three groups of tourists based on their novelty-seeking tendencies (high, medium, and low novelty seekers). The moderating effects of novelty-seeking tendencies on the structural path model were examined by means of multigroup invariance analysis. Tourists’ novelty-seeking tendencies have a moderating effect on the causal relationships among destination image, satisfaction, and revisit intentions. The effect of destination image on visitor satisfaction, as well as satisfaction on short-term revisit intentions, is significantly weaker for high novelty seekers as compared to low novelty seekers. Thus, destination managers need to consider the novelty-seeking tendencies of their market segments as this affects revisit intentions. |
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