Social media and customer relationship management technologies
Due to the increasing array of sales technology, salespeople must understand how each application assists them. This study examines how business-to-business salespeople use different forms of sales technology to meet their boundary-spanning roles. Our research draws from social exchange theory and t...
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| Other Authors: | , , |
| Format: | article |
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2020
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| Online Access: | http://hdl.handle.net/10725/13225 https://doi.org/10.1016/j.indmarman.2020.07.015 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/abs/pii/S0019850119309447 |
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