Market valuation of corporate reputation
Brand associations affect image and one source of brand association is a company’s reputation. While the relationship between a positive corporate reputation and operational performance is intuitively appealing, there has been relatively little empirical research. This study, using a summary measure...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | conferenceObject |
| منشور في: |
2018
|
| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/7406 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1639555 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|