National and international perfume brands sales in Lebanon. (c1996)
Includes bibliographical references (l. 82).
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | masterThesis |
| منشور في: |
1996
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/473 https://doi.org/10.26756/th.1996.23 http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
| _version_ | 1864513453889159169 |
|---|---|
| author | Costa, Ziad H. |
| author_facet | Costa, Ziad H. |
| author_role | author |
| dc.creator.none.fl_str_mv | Costa, Ziad H. |
| dc.date.none.fl_str_mv | 1996 1996-11-26 2011-05-17T08:39:20Z 2011-05-17T08:39:20Z 2011-05-17 |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10725/473 https://doi.org/10.26756/th.1996.23 http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php |
| dc.language.none.fl_str_mv | en |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Perfumes industry -- Lebanon -- Comparative studies |
| dc.title.none.fl_str_mv | National and international perfume brands sales in Lebanon. (c1996) A comparative study |
| dc.type.none.fl_str_mv | Thesis info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/masterThesis |
| description | Includes bibliographical references (l. 82). |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| id | LAURepo_c10001f1e33337f046129fa101f5eeba |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/473 |
| publishDate | 1996 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | National and international perfume brands sales in Lebanon. (c1996)A comparative studyCosta, Ziad H.Perfumes industry -- Lebanon -- Comparative studiesIncludes bibliographical references (l. 82).This study shows that foreign perfumes are still dominant in our rapidly growing perfumery industry. Despite the presence of domestic brands at low prices in the market, the people's buying behavior is oriented towards the purchase of foreign brands. The people's buying behavior is influenced by certain factors which include the product, price, promotion, and packaging, all of which known as the "marketing-mix tools." In this respect two brands have been studied, one of which is foreign and a leader in sales volume in Lebanon: "Jovan Musk" of Coty Products and the other is domestic "Charles muster" also leader in sales volume as far as domestic brands is concerned. This study provides the reasons behind the present performance of domestic perfumes in competing with foreign ones. Conclusions and recommendations are illustrated at the last chapter.1 bound copy: 81, 6 leaves; tables available at RNL.2011-05-17T08:39:20Z2011-05-17T08:39:20Z19962011-05-171996-11-26Thesisinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesishttp://hdl.handle.net/10725/473https://doi.org/10.26756/th.1996.23http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.phpeninfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/4732021-01-21T10:28:47Z |
| spellingShingle | National and international perfume brands sales in Lebanon. (c1996) Costa, Ziad H. Perfumes industry -- Lebanon -- Comparative studies |
| status_str | publishedVersion |
| title | National and international perfume brands sales in Lebanon. (c1996) |
| title_full | National and international perfume brands sales in Lebanon. (c1996) |
| title_fullStr | National and international perfume brands sales in Lebanon. (c1996) |
| title_full_unstemmed | National and international perfume brands sales in Lebanon. (c1996) |
| title_short | National and international perfume brands sales in Lebanon. (c1996) |
| title_sort | National and international perfume brands sales in Lebanon. (c1996) |
| topic | Perfumes industry -- Lebanon -- Comparative studies |
| url | http://hdl.handle.net/10725/473 https://doi.org/10.26756/th.1996.23 http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php |