Understanding and predicting consumer boycott participation
Despite a worldwide growth in the number of boycott campaigns, the results of boycott studies are still inconclusive. One explanation is that the motives behind individual participation in such campaigns have been largely ignored. An exhaustive review of literature around socio-cognitive theories pr...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | masterThesis |
| منشور في: |
2007
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/7743 http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.489535 |
| الوسوم: |
إضافة وسم
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| الملخص: | Despite a worldwide growth in the number of boycott campaigns, the results of boycott studies are still inconclusive. One explanation is that the motives behind individual participation in such campaigns have been largely ignored. An exhaustive review of literature around socio-cognitive theories produced a suitable model with which to research consumer boycotting. |
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