Computer-generated influencers: the rise of digital personalities
Purpose The purpose of this study is to identify the key components pertaining and governing a Computer-Generated Influencer’s (CGI’s) identity and explores and analyzes the ensuing relationship between the CGI and its digital environment. Design/methodology/approach This study follows an explorator...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | article |
| Published: |
2022
|
| Online Access: | http://hdl.handle.net/10725/14780 https://doi.org/10.1108/MIP-12-2021-0423 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/MIP-12-2021-0423/full/html |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|