The democratization of intangible luxury

Purpose The notion of luxury has changed due to the democratization and the fast adoption pace of intangible luxury service providers embedding voice-controlled assistants. In particular, Amazon’s Echo Look is expected to further democratize luxury services and consumer experience; indeed, this came...

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Bibliographic Details
Main Author: Ramadan, Zahy (author)
Format: article
Published: 2019
Online Access:http://hdl.handle.net/10725/11335
https://doi.org/10.1108/MIP-11-2018-0490
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://www.emerald.com/insight/content/doi/10.1108/MIP-11-2018-0490/full/html
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