Marketing for non-profit organizations. (c1994)
The objective of marketing is customer satisfhction. The objective of non-profit organizations is to provide the best service at the lowest cost by attracting more funds, more volunteers, giving better programs and enhancing their images in fl"ont of their publics. Marketing is considered a pro...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | masterThesis |
| منشور في: |
1994
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/5140 https://doi.org/10.26756/th.1994.36 http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| _version_ | 1864513465290326016 |
|---|---|
| author | Lazkani, Imad |
| author_facet | Lazkani, Imad |
| author_role | author |
| dc.creator.none.fl_str_mv | Lazkani, Imad |
| dc.date.none.fl_str_mv | 1994 1994-06 2017-02-01T09:08:04Z 2017-02-01T09:08:04Z 2017-02-01 |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10725/5140 https://doi.org/10.26756/th.1994.36 http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php |
| dc.language.none.fl_str_mv | en |
| dc.publisher.none.fl_str_mv | Lebanese American University |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Nonprofit organizations -- Marketing Lebanese Red Cross. Blood Services Blood banks -- Lebanon -- Marketing Dissertations, Academic Beirut University College -- Dissertations |
| dc.title.none.fl_str_mv | Marketing for non-profit organizations. (c1994) a case study on the red cross blood bank |
| dc.type.none.fl_str_mv | Thesis info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/masterThesis |
| description | The objective of marketing is customer satisfhction. The objective of non-profit organizations is to provide the best service at the lowest cost by attracting more funds, more volunteers, giving better programs and enhancing their images in fl"ont of their publics. Marketing is considered a professional tool that many non-profit organizations feared to employ, and many still do. The purpose of this project ts to discuss and analyze the use of marketing in non-prolit organizations. How to convince the officials of non-profit organizations, that marketing will help them better achieve their goals, and how to implement such a program at a Red Cross blood bank. This study shows the different needs and obligations of blood banks and their use of volunteers. An overview of volunteer management programs is also included. For more elaborated knowledge about how blood banks operate and how they deal with the issue of donor recruitment and retention, interviews were conducted with organizers of collection campaigns, administrators and medical advisors at collection facilities. In addition, Red Cross published materials were reviewed. The idea of the Red Cross dates back to 1859 with the battle of "Solferino", and ever since, it has grown to become the biggest non-profit organization with the largest number of volunteers all over the world. According to the findings of this research, Red Cross blood banks spread all around the world, operate in different ways, since they serve different communities and have different resources. One common problem is budget limitation. If the administrators at different blood banks do not coordinate the work between collection and recruitment personnel, and do not promote the idea of motivating people to become regular blood donors, costs will eventually increase thus leading to lower productivity. |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| id | LAURepo_d0120231b5c0d3f7342ff4df4e9f280b |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/5140 |
| publishDate | 1994 |
| publisher.none.fl_str_mv | Lebanese American University |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | Marketing for non-profit organizations. (c1994)a case study on the red cross blood bankLazkani, ImadNonprofit organizations -- MarketingLebanese Red Cross. Blood ServicesBlood banks -- Lebanon -- MarketingDissertations, AcademicBeirut University College -- DissertationsThe objective of marketing is customer satisfhction. The objective of non-profit organizations is to provide the best service at the lowest cost by attracting more funds, more volunteers, giving better programs and enhancing their images in fl"ont of their publics. Marketing is considered a professional tool that many non-profit organizations feared to employ, and many still do. The purpose of this project ts to discuss and analyze the use of marketing in non-prolit organizations. How to convince the officials of non-profit organizations, that marketing will help them better achieve their goals, and how to implement such a program at a Red Cross blood bank. This study shows the different needs and obligations of blood banks and their use of volunteers. An overview of volunteer management programs is also included. For more elaborated knowledge about how blood banks operate and how they deal with the issue of donor recruitment and retention, interviews were conducted with organizers of collection campaigns, administrators and medical advisors at collection facilities. In addition, Red Cross published materials were reviewed. The idea of the Red Cross dates back to 1859 with the battle of "Solferino", and ever since, it has grown to become the biggest non-profit organization with the largest number of volunteers all over the world. According to the findings of this research, Red Cross blood banks spread all around the world, operate in different ways, since they serve different communities and have different resources. One common problem is budget limitation. If the administrators at different blood banks do not coordinate the work between collection and recruitment personnel, and do not promote the idea of motivating people to become regular blood donors, costs will eventually increase thus leading to lower productivity.N/A1 hard copy: 78, [16] leaves; 30 cm. available at RNL.Includes bibliographical references.Lebanese American University2017-02-01T09:08:04Z2017-02-01T09:08:04Z19942017-02-011994-06Thesisinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesishttp://hdl.handle.net/10725/5140https://doi.org/10.26756/th.1994.36http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.phpeninfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/51402021-03-19T10:00:53Z |
| spellingShingle | Marketing for non-profit organizations. (c1994) Lazkani, Imad Nonprofit organizations -- Marketing Lebanese Red Cross. Blood Services Blood banks -- Lebanon -- Marketing Dissertations, Academic Beirut University College -- Dissertations |
| status_str | publishedVersion |
| title | Marketing for non-profit organizations. (c1994) |
| title_full | Marketing for non-profit organizations. (c1994) |
| title_fullStr | Marketing for non-profit organizations. (c1994) |
| title_full_unstemmed | Marketing for non-profit organizations. (c1994) |
| title_short | Marketing for non-profit organizations. (c1994) |
| title_sort | Marketing for non-profit organizations. (c1994) |
| topic | Nonprofit organizations -- Marketing Lebanese Red Cross. Blood Services Blood banks -- Lebanon -- Marketing Dissertations, Academic Beirut University College -- Dissertations |
| url | http://hdl.handle.net/10725/5140 https://doi.org/10.26756/th.1994.36 http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php |