Price fairness perceptions and hotel customers’ behavioral intentions
This study examines the causal relationship between consumers’ price fairness perceptions and behavioral intentions in the context of online hotel bookings. Using a cross-sectional sample of 506 customers of a budget hotel chain in the United Kingdom, structural equation modeling (using the partial...
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| Format: | article |
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2015
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| Online Access: | http://hdl.handle.net/10725/3736 http://dx.doi.org/10.1177/1356766715573651 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://jvm.sagepub.com/content/21/3/262.short |
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