The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities
In the era of exponential growth of online shopping, e-commerce has accelerated consumers' shift from offline to online shopping, specifically in the FMCG industry. In 2015, Amazon launched the Amazon Prime Now service based on same-day delivery. The research objective is to understand the impl...
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| Format: | article |
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2019
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| Online Access: | http://hdl.handle.net/10725/11610 https://doi.org/10.1504/IJWBC.2019.103181 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.inderscienceonline.com/doi/abs/10.1504/IJWBC.2019.103181 |
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| _version_ | 1864513467545812992 |
|---|---|
| author | Ramadan, Zahy B. |
| author2 | Farah, Maya F. Daouk, Shireen |
| author2_role | author author |
| author_facet | Ramadan, Zahy B. Farah, Maya F. Daouk, Shireen |
| author_role | author |
| dc.creator.none.fl_str_mv | Ramadan, Zahy B. Farah, Maya F. Daouk, Shireen |
| dc.date.none.fl_str_mv | 2019-12-05T15:03:45Z 2019-12-05T15:03:45Z 2019 2019-12-05 |
| dc.identifier.none.fl_str_mv | 1741-8216 http://hdl.handle.net/10725/11610 https://doi.org/10.1504/IJWBC.2019.103181 Ramadan, Z. B., Farah, M. F., & Daouk, S. (2019). The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities: the case of Amazon's Prime Now. International Journal of Web Based Communities, 15(4), 327-343. http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.inderscienceonline.com/doi/abs/10.1504/IJWBC.2019.103181 |
| dc.language.none.fl_str_mv | en |
| dc.relation.none.fl_str_mv | International Journal of Web Based Communities |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.title.none.fl_str_mv | The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities the case of Amazon's Prime Now |
| dc.type.none.fl_str_mv | Article info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | In the era of exponential growth of online shopping, e-commerce has accelerated consumers' shift from offline to online shopping, specifically in the FMCG industry. In 2015, Amazon launched the Amazon Prime Now service based on same-day delivery. The research objective is to understand the implications of this ordering tool on the consumer journey from the shopper web-based community, the retailer and brand perspectives. In order to investigate the usage of Amazon Prime Now and its impact on the overall consumer journey, a survey was devised and completed by 25 Prime users who reside in the UK. The findings show that clients' gratification is due to the outstanding customer service Amazon offers, which as a result established a trust and love relationship with the retailer. Moreover, the findings show that while the minimum order fees have reduced shoppers' impulsive behaviour in web-based communities, an overall addiction toward the use of Amazon Prime Now was taking place |
| eu_rights_str_mv | openAccess |
| format | article |
| id | LAURepo_d7f7c56a972d8f0ceebaf9edc91ce57b |
| identifier_str_mv | 1741-8216 Ramadan, Z. B., Farah, M. F., & Daouk, S. (2019). The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities: the case of Amazon's Prime Now. International Journal of Web Based Communities, 15(4), 327-343. |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/11610 |
| publishDate | 2019 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communitiesthe case of Amazon's Prime NowRamadan, Zahy B.Farah, Maya F.Daouk, ShireenIn the era of exponential growth of online shopping, e-commerce has accelerated consumers' shift from offline to online shopping, specifically in the FMCG industry. In 2015, Amazon launched the Amazon Prime Now service based on same-day delivery. The research objective is to understand the implications of this ordering tool on the consumer journey from the shopper web-based community, the retailer and brand perspectives. In order to investigate the usage of Amazon Prime Now and its impact on the overall consumer journey, a survey was devised and completed by 25 Prime users who reside in the UK. The findings show that clients' gratification is due to the outstanding customer service Amazon offers, which as a result established a trust and love relationship with the retailer. Moreover, the findings show that while the minimum order fees have reduced shoppers' impulsive behaviour in web-based communities, an overall addiction toward the use of Amazon Prime Now was taking placePublishedN/A2019-12-05T15:03:45Z2019-12-05T15:03:45Z20192019-12-05Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article1741-8216http://hdl.handle.net/10725/11610https://doi.org/10.1504/IJWBC.2019.103181Ramadan, Z. B., Farah, M. F., & Daouk, S. (2019). The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities: the case of Amazon's Prime Now. International Journal of Web Based Communities, 15(4), 327-343.http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttps://www.inderscienceonline.com/doi/abs/10.1504/IJWBC.2019.103181enInternational Journal of Web Based Communitiesinfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/116102021-10-04T11:53:05Z |
| spellingShingle | The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities Ramadan, Zahy B. |
| status_str | publishedVersion |
| title | The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities |
| title_full | The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities |
| title_fullStr | The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities |
| title_full_unstemmed | The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities |
| title_short | The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities |
| title_sort | The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities |
| url | http://hdl.handle.net/10725/11610 https://doi.org/10.1504/IJWBC.2019.103181 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.inderscienceonline.com/doi/abs/10.1504/IJWBC.2019.103181 |