Virtual Influencers Versus Real Connections: Exploring the Phenomenon of Virtual Influencers
While growing is interest in the use of social media influencers in digital marketing campaigns, little is known about virtual influencers and their impact on consumers and brands. Virtual influencers are becoming efficient advertising tools. Instead of being simple promoters, however, customers dev...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | , , , |
| التنسيق: | article |
| منشور في: |
2024
|
| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/16136 https://doi.org/10.1080/00913367.2024.2393711 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2393711 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|