Consumer ethnocentrism and consumer animosity
The study explores the historical evolution of consumer ethnocentrism and consumer animosity to build an ampler understanding of the deliberated topics and identify probable future research inquiries. Four research gaps in the extant literature are identified, namely: (a) a lack of systematic assess...
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| Format: | article |
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2021
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| Online Access: | http://hdl.handle.net/10725/13206 https://doi.org/10.1002/jsc.2384 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://onlinelibrary.wiley.com/doi/abs/10.1002/jsc.2384 |
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