Behavioral Intentions
This study explores the impact of revenue management pricing practices on the behavioral intentions of three customer groups: those who accept a reservation offer, those who decline a reservation offer, and those who are denied a reservation request. A single case study method was adopted to conduct...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | conferenceObject |
| Published: |
2017
|
| Online Access: | http://hdl.handle.net/10725/6366 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://www.anzam.org/wp-content/uploads/pdf-manager/256_ANZAM-2012-120.PDF |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|