From Amazon.com to Amazon.love
The trend of incorporating assistive conversational agents into people's lives has followed the unprecedented expansion in the usage of artificial intelligence (AI). Amazon, in particular, has been a key trendsetter in this area through its Alexa‐powered devices. Alexa is an intelligent persona...
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| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , |
| التنسيق: | article |
| منشور في: |
2020
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/12375 https://doi.org/10.1002/mar.21441 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://onlinelibrary.wiley.com/doi/full/10.1002/mar.21441 |
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| _version_ | 1864513490069225472 |
|---|---|
| author | Ramadan, Zahy |
| author2 | Farah, Maya F. El Essrawi, Lea |
| author2_role | author author |
| author_facet | Ramadan, Zahy Farah, Maya F. El Essrawi, Lea |
| author_role | author |
| dc.creator.none.fl_str_mv | Ramadan, Zahy Farah, Maya F. El Essrawi, Lea |
| dc.date.none.fl_str_mv | 2020 2021-01-05T11:58:13Z 2021-01-05T11:58:13Z 2021-01-05 |
| dc.identifier.none.fl_str_mv | 0742-6046 http://hdl.handle.net/10725/12375 https://doi.org/10.1002/mar.21441 Ramadan, Z., F Farah, M., & El Essrawi, L. (2021). From Amazon. com to Amazon. love: How Alexa is redefining companionship and interdependence for people with special needs. Psychology & Marketing, 38(4), 596-609. http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://onlinelibrary.wiley.com/doi/full/10.1002/mar.21441 |
| dc.language.none.fl_str_mv | en |
| dc.relation.none.fl_str_mv | Psychology and Marketing |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.title.none.fl_str_mv | From Amazon.com to Amazon.love How Alexa is redefining companionship and interdependence for people with special needs |
| dc.type.none.fl_str_mv | Article info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | The trend of incorporating assistive conversational agents into people's lives has followed the unprecedented expansion in the usage of artificial intelligence (AI). Amazon, in particular, has been a key trendsetter in this area through its Alexa‐powered devices. Alexa is an intelligent personal assistant (IPA) that performs tasks, such as playing music, providing news and information, and controlling smart home appliances. While this IPA is widely utilized, it is especially gaining attention and growing usage by people with special needs. Even though the importance of the utilization of AI by people with special needs has been widely acknowledged in the extant literature, a sizeable gap exists in the marketing literature in relation to the assessment of the managerial and societal implications of IPAs when used by people with special needs. Accordingly, this study aims to examine (a) the stages of relationship development between Alexa and consumers with special needs, and (b) the potential opportunity of this relationship for Amazon in relation to their corporate image. The findings indicate that a relationship between Alexa and consumers with special needs is established as it helps them regain their independence and freedom. This relationship provides an opportunity for Amazon in enhancing its overall image for providing solutions to facilitate the lives of people with special needs. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | LAURepo_e2d00915e2629b1467d5453f72c5cc0b |
| identifier_str_mv | 0742-6046 Ramadan, Z., F Farah, M., & El Essrawi, L. (2021). From Amazon. com to Amazon. love: How Alexa is redefining companionship and interdependence for people with special needs. Psychology & Marketing, 38(4), 596-609. |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/12375 |
| publishDate | 2020 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | From Amazon.com to Amazon.loveHow Alexa is redefining companionship and interdependence for people with special needsRamadan, ZahyFarah, Maya F.El Essrawi, LeaThe trend of incorporating assistive conversational agents into people's lives has followed the unprecedented expansion in the usage of artificial intelligence (AI). Amazon, in particular, has been a key trendsetter in this area through its Alexa‐powered devices. Alexa is an intelligent personal assistant (IPA) that performs tasks, such as playing music, providing news and information, and controlling smart home appliances. While this IPA is widely utilized, it is especially gaining attention and growing usage by people with special needs. Even though the importance of the utilization of AI by people with special needs has been widely acknowledged in the extant literature, a sizeable gap exists in the marketing literature in relation to the assessment of the managerial and societal implications of IPAs when used by people with special needs. Accordingly, this study aims to examine (a) the stages of relationship development between Alexa and consumers with special needs, and (b) the potential opportunity of this relationship for Amazon in relation to their corporate image. The findings indicate that a relationship between Alexa and consumers with special needs is established as it helps them regain their independence and freedom. This relationship provides an opportunity for Amazon in enhancing its overall image for providing solutions to facilitate the lives of people with special needs.PublishedN/A2021-01-05T11:58:13Z2021-01-05T11:58:13Z20202021-01-05Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article0742-6046http://hdl.handle.net/10725/12375https://doi.org/10.1002/mar.21441Ramadan, Z., F Farah, M., & El Essrawi, L. (2021). From Amazon. com to Amazon. love: How Alexa is redefining companionship and interdependence for people with special needs. Psychology & Marketing, 38(4), 596-609.http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttps://onlinelibrary.wiley.com/doi/full/10.1002/mar.21441enPsychology and Marketinginfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/123752021-05-04T12:49:05Z |
| spellingShingle | From Amazon.com to Amazon.love Ramadan, Zahy |
| status_str | publishedVersion |
| title | From Amazon.com to Amazon.love |
| title_full | From Amazon.com to Amazon.love |
| title_fullStr | From Amazon.com to Amazon.love |
| title_full_unstemmed | From Amazon.com to Amazon.love |
| title_short | From Amazon.com to Amazon.love |
| title_sort | From Amazon.com to Amazon.love |
| url | http://hdl.handle.net/10725/12375 https://doi.org/10.1002/mar.21441 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://onlinelibrary.wiley.com/doi/full/10.1002/mar.21441 |