Fast‐food addiction and anti‐consumption behaviour
This study aims to understand the drivers of fast‐food addiction and the role of consumer social responsibility (CSR) on the relationship between fast‐food addiction and anti‐consumption. Due to growing health concerns, an increasing number of consumers have been avoiding the consumption of fast foo...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| التنسيق: | article |
| منشور في: |
2020
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/11834 https://doi.org/10.1111/ijcs.12574 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://onlinelibrary.wiley.com/doi/full/10.1111/ijcs.12574 |
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| _version_ | 1864513489326833664 |
|---|---|
| author | Farah, Maya F. |
| author2 | Shahzad, Muhammad Faisal |
| author2_role | author |
| author_facet | Farah, Maya F. Shahzad, Muhammad Faisal |
| author_role | author |
| dc.creator.none.fl_str_mv | Farah, Maya F. Shahzad, Muhammad Faisal |
| dc.date.none.fl_str_mv | 2020-03-06T07:41:05Z 2020-03-06T07:41:05Z 2020 2020-03-06 |
| dc.identifier.none.fl_str_mv | 1470-6431 http://hdl.handle.net/10725/11834 https://doi.org/10.1111/ijcs.12574 Farah, M. F., & Shahzad, M. F. (2020) Fast food addiction and anti‐consumption behaviour: The moderating role of consumer social responsibility. International Journal of Consumer Studies, 1-14. http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://onlinelibrary.wiley.com/doi/full/10.1111/ijcs.12574 |
| dc.language.none.fl_str_mv | en |
| dc.relation.none.fl_str_mv | International Journal of Consumer Studies |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.title.none.fl_str_mv | Fast‐food addiction and anti‐consumption behaviour The moderating role of consumer social responsibility |
| dc.type.none.fl_str_mv | Article info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | This study aims to understand the drivers of fast‐food addiction and the role of consumer social responsibility (CSR) on the relationship between fast‐food addiction and anti‐consumption. Due to growing health concerns, an increasing number of consumers have been avoiding the consumption of fast food. Based on a sample of 539 respondents, all pertaining to generation Y in Pakistan, this study tests a model including addiction and anti‐consumption behaviour. Empirical results provide strong evidence that individual and sociocultural factors together with advertising practices influence consumers’ fast‐food addiction. Results also reveal that CSR moderates the relationship between fast‐food addiction and anti‐consumption behaviour. Interestingly, the present study pioneers the discussion on how addiction can drive anti‐consumption. The findings can help public policy makers and managers to understand consumers’ anti‐consumption tendencies and help promote healthier consumption habits. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | LAURepo_e9f1a9a7d6302ae8a06820919287d6ce |
| identifier_str_mv | 1470-6431 Farah, M. F., & Shahzad, M. F. (2020) Fast food addiction and anti‐consumption behaviour: The moderating role of consumer social responsibility. International Journal of Consumer Studies, 1-14. |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/11834 |
| publishDate | 2020 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | Fast‐food addiction and anti‐consumption behaviourThe moderating role of consumer social responsibilityFarah, Maya F.Shahzad, Muhammad FaisalThis study aims to understand the drivers of fast‐food addiction and the role of consumer social responsibility (CSR) on the relationship between fast‐food addiction and anti‐consumption. Due to growing health concerns, an increasing number of consumers have been avoiding the consumption of fast food. Based on a sample of 539 respondents, all pertaining to generation Y in Pakistan, this study tests a model including addiction and anti‐consumption behaviour. Empirical results provide strong evidence that individual and sociocultural factors together with advertising practices influence consumers’ fast‐food addiction. Results also reveal that CSR moderates the relationship between fast‐food addiction and anti‐consumption behaviour. Interestingly, the present study pioneers the discussion on how addiction can drive anti‐consumption. The findings can help public policy makers and managers to understand consumers’ anti‐consumption tendencies and help promote healthier consumption habits.PublishedN/A2020-03-06T07:41:05Z2020-03-06T07:41:05Z20202020-03-06Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article1470-6431http://hdl.handle.net/10725/11834https://doi.org/10.1111/ijcs.12574Farah, M. F., & Shahzad, M. F. (2020) Fast food addiction and anti‐consumption behaviour: The moderating role of consumer social responsibility. International Journal of Consumer Studies, 1-14.http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttps://onlinelibrary.wiley.com/doi/full/10.1111/ijcs.12574enInternational Journal of Consumer Studiesinfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/118342021-03-19T09:10:19Z |
| spellingShingle | Fast‐food addiction and anti‐consumption behaviour Farah, Maya F. |
| status_str | publishedVersion |
| title | Fast‐food addiction and anti‐consumption behaviour |
| title_full | Fast‐food addiction and anti‐consumption behaviour |
| title_fullStr | Fast‐food addiction and anti‐consumption behaviour |
| title_full_unstemmed | Fast‐food addiction and anti‐consumption behaviour |
| title_short | Fast‐food addiction and anti‐consumption behaviour |
| title_sort | Fast‐food addiction and anti‐consumption behaviour |
| url | http://hdl.handle.net/10725/11834 https://doi.org/10.1111/ijcs.12574 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://onlinelibrary.wiley.com/doi/full/10.1111/ijcs.12574 |