From handshakes to hashtags: Fostering digital human touch in business interactions
In the contemporary business landscape, where business interactions are progressively migrating to virtual environments, the ability to convey human touch without physical proximity has emerged as a critical yet under-explored phenomenon. This study conceptualizes Digital Human Touch as a relational...
محفوظ في:
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| مؤلفون آخرون: | , , , , |
| التنسيق: | article |
| منشور في: |
2026
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/17681 https://doi.org/10.1016/j.jbusres.2026.116007 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/pii/S014829632600041X |
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| _version_ | 1864513475682762752 |
|---|---|
| author | Tóth, Zsófia |
| author2 | Luo, Jun Liu, Martin J. Yuan, Ruizhi Itani, Omar S. Mrad, Mona |
| author2_role | author author author author author |
| author_facet | Tóth, Zsófia Luo, Jun Liu, Martin J. Yuan, Ruizhi Itani, Omar S. Mrad, Mona |
| author_role | author |
| dc.creator.none.fl_str_mv | Tóth, Zsófia Luo, Jun Liu, Martin J. Yuan, Ruizhi Itani, Omar S. Mrad, Mona |
| dc.date.none.fl_str_mv | 2026-02-17T08:07:37Z 2026-02-17T08:07:37Z 2026 2026-04 |
| dc.identifier.none.fl_str_mv | 0148-2963 http://hdl.handle.net/10725/17681 https://doi.org/10.1016/j.jbusres.2026.116007 Tóth, Z., Luo, J., Liu, M. J., Yuan, R., Itani, O. S., & Mrad, M. (2026). From handshakes to hashtags: Fostering digital human touch in business interactions. Journal of Business Research, 207, 116007. http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/pii/S014829632600041X |
| dc.language.none.fl_str_mv | en |
| dc.relation.none.fl_str_mv | Journal of Business Research |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.title.none.fl_str_mv | From handshakes to hashtags: Fostering digital human touch in business interactions |
| dc.type.none.fl_str_mv | Article info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | In the contemporary business landscape, where business interactions are progressively migrating to virtual environments, the ability to convey human touch without physical proximity has emerged as a critical yet under-explored phenomenon. This study conceptualizes Digital Human Touch as a relational construct, exploring how empathy, authenticity, warmth, and care are enacted through digital channels. The study’s research design encompasses dyadic buyer–supplier interviews conducted prior to, during, and following the onset of the pandemic with a large-scale analysis of customer reviews. The findings identify core dimensions of Digital Human Touch: digital authenticity, warmth and care, and openness in communication; during the pandemic also: forgiveness and tolerance, and reconciliation. The post-Covid-19 emergence of real-time connectedness was also identified. The findings indicate that Digital Human Touch fosters relational continuity and value co-creation. By challenging the assumption that human touch always requires physical interaction, this study contributes to the advancement of theory on relationship management. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | LAURepo_ee6f400413682fbe59cd96499f6a2f4a |
| identifier_str_mv | 0148-2963 Tóth, Z., Luo, J., Liu, M. J., Yuan, R., Itani, O. S., & Mrad, M. (2026). From handshakes to hashtags: Fostering digital human touch in business interactions. Journal of Business Research, 207, 116007. |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/17681 |
| publishDate | 2026 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | From handshakes to hashtags: Fostering digital human touch in business interactionsTóth, ZsófiaLuo, JunLiu, Martin J.Yuan, RuizhiItani, Omar S.Mrad, MonaIn the contemporary business landscape, where business interactions are progressively migrating to virtual environments, the ability to convey human touch without physical proximity has emerged as a critical yet under-explored phenomenon. This study conceptualizes Digital Human Touch as a relational construct, exploring how empathy, authenticity, warmth, and care are enacted through digital channels. The study’s research design encompasses dyadic buyer–supplier interviews conducted prior to, during, and following the onset of the pandemic with a large-scale analysis of customer reviews. The findings identify core dimensions of Digital Human Touch: digital authenticity, warmth and care, and openness in communication; during the pandemic also: forgiveness and tolerance, and reconciliation. The post-Covid-19 emergence of real-time connectedness was also identified. The findings indicate that Digital Human Touch fosters relational continuity and value co-creation. By challenging the assumption that human touch always requires physical interaction, this study contributes to the advancement of theory on relationship management.Published2026-02-17T08:07:37Z2026-02-17T08:07:37Z20262026-04Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article0148-2963http://hdl.handle.net/10725/17681https://doi.org/10.1016/j.jbusres.2026.116007Tóth, Z., Luo, J., Liu, M. J., Yuan, R., Itani, O. S., & Mrad, M. (2026). From handshakes to hashtags: Fostering digital human touch in business interactions. Journal of Business Research, 207, 116007.http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttps://www.sciencedirect.com/science/article/pii/S014829632600041XenJournal of Business Researchinfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/176812026-02-17T08:07:37Z |
| spellingShingle | From handshakes to hashtags: Fostering digital human touch in business interactions Tóth, Zsófia |
| status_str | publishedVersion |
| title | From handshakes to hashtags: Fostering digital human touch in business interactions |
| title_full | From handshakes to hashtags: Fostering digital human touch in business interactions |
| title_fullStr | From handshakes to hashtags: Fostering digital human touch in business interactions |
| title_full_unstemmed | From handshakes to hashtags: Fostering digital human touch in business interactions |
| title_short | From handshakes to hashtags: Fostering digital human touch in business interactions |
| title_sort | From handshakes to hashtags: Fostering digital human touch in business interactions |
| url | http://hdl.handle.net/10725/17681 https://doi.org/10.1016/j.jbusres.2026.116007 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/pii/S014829632600041X |