From handshakes to hashtags: Fostering digital human touch in business interactions

In the contemporary business landscape, where business interactions are progressively migrating to virtual environments, the ability to convey human touch without physical proximity has emerged as a critical yet under-explored phenomenon. This study conceptualizes Digital Human Touch as a relational...

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Bibliographic Details
Main Author: Tóth, Zsófia (author)
Other Authors: Luo, Jun (author), Liu, Martin J. (author), Yuan, Ruizhi (author), Itani, Omar S. (author), Mrad, Mona (author)
Format: article
Published: 2026
Online Access:http://hdl.handle.net/10725/17681
https://doi.org/10.1016/j.jbusres.2026.116007
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://www.sciencedirect.com/science/article/pii/S014829632600041X
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