Consumers’ switching motivations and intention in the case of bank mergers
Purpose The purpose of this paper is to analyze consumer switching behavior, which in the retail banking sector is of outmost importance, particularly during financial crises and in their ensuing consolidation pressures. Moreover, research indicates that cultural values play a critical role in deter...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | article |
| منشور في: |
2016
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/7205 https://doi.org/10.1108/IJBM-05-2016-0067 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emeraldinsight.com/doi/full/10.1108/IJBM-05-2016-0067 |
| الوسوم: |
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