How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities

The information age provides vast opportunities for organizations to improve their efficiencies by relying on big data-AI empowered analytics (BDA). The purpose of this study is to address the critical question of how BDA-fit affects organizational financial performance, taking into consideration di...

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محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Itani, Omar S. (author)
مؤلفون آخرون: Kalra, Ashish (author), Rostami, Amin (author)
التنسيق: article
منشور في: 2024
الوصول للمادة أونلاين:http://hdl.handle.net/10725/16607
https://doi.org/10.1016/j.techfore.2024.123221
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://www.sciencedirect.com/science/article/pii/S0040162524000179
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author Itani, Omar S.
author2 Kalra, Ashish
Rostami, Amin
author2_role author
author
author_facet Itani, Omar S.
Kalra, Ashish
Rostami, Amin
author_role author
dc.creator.none.fl_str_mv Itani, Omar S.
Kalra, Ashish
Rostami, Amin
dc.date.none.fl_str_mv 2024
2024-04
2025-02-17T13:53:29Z
2025-02-17T13:53:29Z
dc.identifier.none.fl_str_mv 0040-1625
http://hdl.handle.net/10725/16607
https://doi.org/10.1016/j.techfore.2024.123221
Itani, O. S., Kalra, A., & Rostami, A. (2024). How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities. Technological Forecasting and Social Change, 201, 123221.
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://www.sciencedirect.com/science/article/pii/S0040162524000179
dc.language.none.fl_str_mv en
dc.relation.none.fl_str_mv Technological Forecasting and Social Change
dc.rights.*.fl_str_mv info:eu-repo/semantics/openAccess
dc.title.none.fl_str_mv How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities
dc.type.none.fl_str_mv Article
info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/article
description The information age provides vast opportunities for organizations to improve their efficiencies by relying on big data-AI empowered analytics (BDA). The purpose of this study is to address the critical question of how BDA-fit affects organizational financial performance, taking into consideration differences between markets and customer change caused by technology turbulence. Using data collected at the firm level and building on Task-Technology Fit Theory and Dynamic Capabilities Theory, empirical results indicate that BDA-fit is important to drive organizational financial performance through the development of customer-linking and selling capabilities. These results vary across markets, with BDA-fit having stronger effects on selling capabilities and organizational financial performance in highly turbulent markets. BDA allows organizations to upturn challenges and hindrances caused by market turbulence into opportunities to increase sales revenues. Based on the findings, theoretical contributions and managerial implications are provided.
eu_rights_str_mv openAccess
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id LAURepo_fc0bca25b3a8b2464bb90d79f5559ab5
identifier_str_mv 0040-1625
Itani, O. S., Kalra, A., & Rostami, A. (2024). How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities. Technological Forecasting and Social Change, 201, 123221.
language_invalid_str_mv en
network_acronym_str LAURepo
network_name_str Lebanese American University repository
oai_identifier_str oai:laur.lau.edu.lb:10725/16607
publishDate 2024
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spelling How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilitiesItani, Omar S.Kalra, AshishRostami, AminThe information age provides vast opportunities for organizations to improve their efficiencies by relying on big data-AI empowered analytics (BDA). The purpose of this study is to address the critical question of how BDA-fit affects organizational financial performance, taking into consideration differences between markets and customer change caused by technology turbulence. Using data collected at the firm level and building on Task-Technology Fit Theory and Dynamic Capabilities Theory, empirical results indicate that BDA-fit is important to drive organizational financial performance through the development of customer-linking and selling capabilities. These results vary across markets, with BDA-fit having stronger effects on selling capabilities and organizational financial performance in highly turbulent markets. BDA allows organizations to upturn challenges and hindrances caused by market turbulence into opportunities to increase sales revenues. Based on the findings, theoretical contributions and managerial implications are provided.Published2025-02-17T13:53:29Z2025-02-17T13:53:29Z20242024-04Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article0040-1625http://hdl.handle.net/10725/16607https://doi.org/10.1016/j.techfore.2024.123221Itani, O. S., Kalra, A., & Rostami, A. (2024). How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities. Technological Forecasting and Social Change, 201, 123221.http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttps://www.sciencedirect.com/science/article/pii/S0040162524000179enTechnological Forecasting and Social Changeinfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/166072025-02-17T13:53:29Z
spellingShingle How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities
Itani, Omar S.
status_str publishedVersion
title How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities
title_full How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities
title_fullStr How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities
title_full_unstemmed How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities
title_short How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities
title_sort How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities
url http://hdl.handle.net/10725/16607
https://doi.org/10.1016/j.techfore.2024.123221
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://www.sciencedirect.com/science/article/pii/S0040162524000179