How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities
The information age provides vast opportunities for organizations to improve their efficiencies by relying on big data-AI empowered analytics (BDA). The purpose of this study is to address the critical question of how BDA-fit affects organizational financial performance, taking into consideration di...
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| Format: | article |
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2024
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| Online Access: | http://hdl.handle.net/10725/16607 https://doi.org/10.1016/j.techfore.2024.123221 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/pii/S0040162524000179 |
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