Assessing Factors Influencing Customers’ Adoption of AI-Based Voice Assistants

Assessing Factors Influencing Customers’ Adoption of AI-Based Voice Assistants

<p dir="ltr">The study aims to assess the factors that engage and accentuate usage pertaining to consumers with artificial intelligence-based voice assistants. Drawing on the Behavioral Reasoning Theory (BRT), the paper establishes relationships between the enablers and inhibitors on...

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Bibliographic Details
Main Author: Surbhi Choudhary (21633701) (author)
Other Authors: Neeraj Kaushik (21633704) (author), Brijesh Sivathanu (21633707) (author), Nripendra P. Rana (14047252) (author)
Published: 2024
Subjects:
Commerce, management, tourism and services
Marketing
Information and computing sciences
Human-centred computing
Artificial intelligence
voiceassistants
user adoption
behavioral reasoning theory
PLS-SEM
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