Willingness to pay for digital wellbeing features on social network sites: a study with Arab and European samples
<p dir="ltr">In recent years, concerns over the potential negative impacts of social network sites (SNS) on users’ digital wellbeing are on the rise. These concerns have sparked a growing demand for SNS to introduce changes to their business model and offer features that prioritize u...
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2024
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| _version_ | 1864513510207127552 |
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| author | Sameha Alshakhsi (17032311) |
| author2 | Areej Babiker (17032314) Cornelia Sindermann (5591285) Dena Al-Thani (16864245) Christian Montag (413788) Raian Ali (12066006) |
| author2_role | author author author author author |
| author_facet | Sameha Alshakhsi (17032311) Areej Babiker (17032314) Cornelia Sindermann (5591285) Dena Al-Thani (16864245) Christian Montag (413788) Raian Ali (12066006) |
| author_role | author |
| dc.creator.none.fl_str_mv | Sameha Alshakhsi (17032311) Areej Babiker (17032314) Cornelia Sindermann (5591285) Dena Al-Thani (16864245) Christian Montag (413788) Raian Ali (12066006) |
| dc.date.none.fl_str_mv | 2024-06-03T03:00:00Z |
| dc.identifier.none.fl_str_mv | 10.3389/fcomp.2024.1387681 |
| dc.relation.none.fl_str_mv | https://figshare.com/articles/journal_contribution/Willingness_to_pay_for_digital_wellbeing_features_on_social_network_sites_a_study_with_Arab_and_European_samples/26389453 |
| dc.rights.none.fl_str_mv | CC BY 4.0 info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Commerce, management, tourism and services Marketing Economics Applied economics Information and computing sciences Data management and data science Human-centred computing digital wellbeing willingness to pay data business model social network sites social networks use disorder social media disorder |
| dc.title.none.fl_str_mv | Willingness to pay for digital wellbeing features on social network sites: a study with Arab and European samples |
| dc.type.none.fl_str_mv | Text Journal contribution info:eu-repo/semantics/publishedVersion text contribution to journal |
| description | <p dir="ltr">In recent years, concerns over the potential negative impacts of social network sites (SNS) on users’ digital wellbeing are on the rise. These concerns have sparked a growing demand for SNS to introduce changes to their business model and offer features that prioritize users’ wellbeing, even if it means introducing fees to users. Still, it is questionable whether such a new model is welcomed by users and commercially valid. In this paper, we investigate (i) people’s willingness to pay (WTP) for digital wellbeing services designed to foster more autonomy, control, and personal growth in users and (ii) the influence of sociodemographic variables, personality, and social networks use disorder (SNUD) on WTP. Data were collected through an online survey with participants from two distinct cultural contexts, the European and Arabic. The samples comprised 262 participants from Europe (Males: 57.63%) and 251 from Arab countries (Males: 60.56%). The participants ranged in age from 18 to 66 years (<i>M</i><sub>Europe</sub><sub> </sub>= 29.16, SD = 8.42; <i>M</i><sub>Arab</sub> = 31.24, SD = 8.23). The results revealed that a notable proportion of participants were willing to pay for digital wellbeing services (Europe: 24%; Arab: 30%). Females in the European sample demonstrated a higher WTP for “Mental Health Issues Minimization” compared to males. In the Arab sample, males showed a higher WTP for “Safeguarding Data Privacy” than females. Multiple regression analyses revealed that SNUD and the need for cognition emerged as significant and positive predictors of WTP in both the European and Arab samples. Differences in the relations of personality traits and sociodemographic variables on WTP in each sample were noted. These insights contribute to our understanding of the factors shaping individuals’ preferences and valuation related to digital wellbeing services on SNS and highlight the importance of considering sociodemographic variables and personal factors as well as cultural contexts when planning and introducing them.</p><h2>Other Information</h2><p dir="ltr">Published in: Frontiers in Computer Science<br>License: <a href="https://creativecommons.org/licenses/by/4.0/" target="_blank">https://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.3389/fcomp.2024.1387681" target="_blank">https://dx.doi.org/10.3389/fcomp.2024.1387681</a></p> |
| eu_rights_str_mv | openAccess |
| id | Manara2_12a0846b5f796e87b273c8b0154d1a54 |
| identifier_str_mv | 10.3389/fcomp.2024.1387681 |
| network_acronym_str | Manara2 |
| network_name_str | Manara2 |
| oai_identifier_str | oai:figshare.com:article/26389453 |
| publishDate | 2024 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | CC BY 4.0 |
| spelling | Willingness to pay for digital wellbeing features on social network sites: a study with Arab and European samplesSameha Alshakhsi (17032311)Areej Babiker (17032314)Cornelia Sindermann (5591285)Dena Al-Thani (16864245)Christian Montag (413788)Raian Ali (12066006)Commerce, management, tourism and servicesMarketingEconomicsApplied economicsInformation and computing sciencesData management and data scienceHuman-centred computingdigital wellbeingwillingness to paydata business modelsocial network sitessocial networks use disordersocial media disorder<p dir="ltr">In recent years, concerns over the potential negative impacts of social network sites (SNS) on users’ digital wellbeing are on the rise. These concerns have sparked a growing demand for SNS to introduce changes to their business model and offer features that prioritize users’ wellbeing, even if it means introducing fees to users. Still, it is questionable whether such a new model is welcomed by users and commercially valid. In this paper, we investigate (i) people’s willingness to pay (WTP) for digital wellbeing services designed to foster more autonomy, control, and personal growth in users and (ii) the influence of sociodemographic variables, personality, and social networks use disorder (SNUD) on WTP. Data were collected through an online survey with participants from two distinct cultural contexts, the European and Arabic. The samples comprised 262 participants from Europe (Males: 57.63%) and 251 from Arab countries (Males: 60.56%). The participants ranged in age from 18 to 66 years (<i>M</i><sub>Europe</sub><sub> </sub>= 29.16, SD = 8.42; <i>M</i><sub>Arab</sub> = 31.24, SD = 8.23). The results revealed that a notable proportion of participants were willing to pay for digital wellbeing services (Europe: 24%; Arab: 30%). Females in the European sample demonstrated a higher WTP for “Mental Health Issues Minimization” compared to males. In the Arab sample, males showed a higher WTP for “Safeguarding Data Privacy” than females. Multiple regression analyses revealed that SNUD and the need for cognition emerged as significant and positive predictors of WTP in both the European and Arab samples. Differences in the relations of personality traits and sociodemographic variables on WTP in each sample were noted. These insights contribute to our understanding of the factors shaping individuals’ preferences and valuation related to digital wellbeing services on SNS and highlight the importance of considering sociodemographic variables and personal factors as well as cultural contexts when planning and introducing them.</p><h2>Other Information</h2><p dir="ltr">Published in: Frontiers in Computer Science<br>License: <a href="https://creativecommons.org/licenses/by/4.0/" target="_blank">https://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.3389/fcomp.2024.1387681" target="_blank">https://dx.doi.org/10.3389/fcomp.2024.1387681</a></p>2024-06-03T03:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.3389/fcomp.2024.1387681https://figshare.com/articles/journal_contribution/Willingness_to_pay_for_digital_wellbeing_features_on_social_network_sites_a_study_with_Arab_and_European_samples/26389453CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/263894532024-06-03T03:00:00Z |
| spellingShingle | Willingness to pay for digital wellbeing features on social network sites: a study with Arab and European samples Sameha Alshakhsi (17032311) Commerce, management, tourism and services Marketing Economics Applied economics Information and computing sciences Data management and data science Human-centred computing digital wellbeing willingness to pay data business model social network sites social networks use disorder social media disorder |
| status_str | publishedVersion |
| title | Willingness to pay for digital wellbeing features on social network sites: a study with Arab and European samples |
| title_full | Willingness to pay for digital wellbeing features on social network sites: a study with Arab and European samples |
| title_fullStr | Willingness to pay for digital wellbeing features on social network sites: a study with Arab and European samples |
| title_full_unstemmed | Willingness to pay for digital wellbeing features on social network sites: a study with Arab and European samples |
| title_short | Willingness to pay for digital wellbeing features on social network sites: a study with Arab and European samples |
| title_sort | Willingness to pay for digital wellbeing features on social network sites: a study with Arab and European samples |
| topic | Commerce, management, tourism and services Marketing Economics Applied economics Information and computing sciences Data management and data science Human-centred computing digital wellbeing willingness to pay data business model social network sites social networks use disorder social media disorder |