Exploring social media adoption in small and medium enterprises in Iraq: pivotal role of social media network capability and customer involvement
<p dir="ltr">Small and Medium-sized Enterprises (SMEs) can communicate with their consumers and provide them with relevant information on cost-effective goods or services with the help of social media technologies. Thus, this study investigated the factors influencing social media te...
محفوظ في:
| المؤلف الرئيسي: | Hussam Al Halbusi (14492861) (author) |
|---|---|
| مؤلفون آخرون: | Homoud Alhaidan (21398651) (author), Fadi Abdelfattah (21398654) (author), T. Ramayah (6118058) (author), Jun-Hwa Cheah (9994796) (author) |
| منشور في: |
2022
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| الموضوعات: | |
| الوسوم: |
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