Social Media’s Role in Achieving Marketing Goals in Iran during the COVID-19 Pandemic
<p dir="ltr">This article explores the impact of social media (SM) on the marketing goals of organizations in Iran during the COVID-19 pandemic. We examine the extent to which firms utilize social media marketing to promote their products in Iran compared to the pre-COVID-19 era. The...
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| Main Author: | Atefeh Naseri (17388525) (author) |
|---|---|
| Other Authors: | Vahid Kayvanfar (17876921) (author), Shaya Sheikh (19517575) (author), Frank Werner (5230592) (author) |
| Published: |
2022
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| Subjects: | |
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