NeuroBioSense: A multidimensional dataset for neuromarketing analysis
<p>In the context of neuromarketing, sales, and branding, the investigation of consumer decision-making processes presents complex and intriguing challenges. Consideration of the effects of multicultural influences and societal conditions from a global perspective enriches this multifaceted fi...
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| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , , , , |
| منشور في: |
2024
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| الموضوعات: | |
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إضافة وسم
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| _version_ | 1864513519863463936 |
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| author | Büşra Kocaçınar (16303291) |
| author2 | Pelin İnan (18192745) Ela Nur Zamur (18192748) Buket Çalşimşek (18192751) Fatma Patlar Akbulut (17725968) Cagatay Catal (6897842) |
| author2_role | author author author author author |
| author_facet | Büşra Kocaçınar (16303291) Pelin İnan (18192745) Ela Nur Zamur (18192748) Buket Çalşimşek (18192751) Fatma Patlar Akbulut (17725968) Cagatay Catal (6897842) |
| author_role | author |
| dc.creator.none.fl_str_mv | Büşra Kocaçınar (16303291) Pelin İnan (18192745) Ela Nur Zamur (18192748) Buket Çalşimşek (18192751) Fatma Patlar Akbulut (17725968) Cagatay Catal (6897842) |
| dc.date.none.fl_str_mv | 2024-04-01T00:00:00Z |
| dc.identifier.none.fl_str_mv | 10.1016/j.dib.2024.110235 |
| dc.relation.none.fl_str_mv | https://figshare.com/articles/journal_contribution/NeuroBioSense_A_multidimensional_dataset_for_neuromarketing_analysis/25449436 |
| dc.rights.none.fl_str_mv | CC BY 4.0 info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Commerce, management, tourism and services Marketing Information and computing sciences Computer vision and multimedia computation Neuromarketing Biosignals Image processing |
| dc.title.none.fl_str_mv | NeuroBioSense: A multidimensional dataset for neuromarketing analysis |
| dc.type.none.fl_str_mv | Text Journal contribution info:eu-repo/semantics/publishedVersion text contribution to journal |
| description | <p>In the context of neuromarketing, sales, and branding, the investigation of consumer decision-making processes presents complex and intriguing challenges. Consideration of the effects of multicultural influences and societal conditions from a global perspective enriches this multifaceted field. The application of neuroscience tools and techniques to international marketing and consumer behavior is an emerging interdisciplinary field that seeks to understand the cognitive processes, reactions, and selection mechanisms of consumers within the context of branding and sales. The NeuroBioSense dataset was prepared to analyze and classify consumer responses. This dataset includes physiological signals, facial images of the participants while watching the advertisements, and demographic information. The primary objective of the data collection process is to record and analyze the responses of human subjects to these signals during a carefully designed experiment consisting of three distinct phases, each of which features a different form of branding advertisement. Physiological signals were collected with the Empatica e4 wearable sensor device, considering non-invasive body photoplethysmography (PPG), electrodermal activity (EDA), and body temperature sensors. A total of 58 participants, aged between 18 and 70, were divided into three different groups, and data were collected. Advertisements prepared in the categories of cosmetics for 18 participants, food for 20 participants, and cars for 20 participants were watched. On the emotion evaluation scale, 7 different emotion classes are given: Joy, Surprise, anger, disgust, sadness, fear, and neutral. This dataset will help researchers analyse responses, understand and develop emotion classification studies, the relationship between consumers and advertising, and neuromarketing methods.</p><h2>Other Information</h2> <p> Published in: Data in Brief<br> License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1016/j.dib.2024.110235" target="_blank">https://dx.doi.org/10.1016/j.dib.2024.110235</a></p> |
| eu_rights_str_mv | openAccess |
| id | Manara2_17c72c351678a41aaafc8bc3fbace968 |
| identifier_str_mv | 10.1016/j.dib.2024.110235 |
| network_acronym_str | Manara2 |
| network_name_str | Manara2 |
| oai_identifier_str | oai:figshare.com:article/25449436 |
| publishDate | 2024 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | CC BY 4.0 |
| spelling | NeuroBioSense: A multidimensional dataset for neuromarketing analysisBüşra Kocaçınar (16303291)Pelin İnan (18192745)Ela Nur Zamur (18192748)Buket Çalşimşek (18192751)Fatma Patlar Akbulut (17725968)Cagatay Catal (6897842)Commerce, management, tourism and servicesMarketingInformation and computing sciencesComputer vision and multimedia computationNeuromarketingBiosignalsImage processing<p>In the context of neuromarketing, sales, and branding, the investigation of consumer decision-making processes presents complex and intriguing challenges. Consideration of the effects of multicultural influences and societal conditions from a global perspective enriches this multifaceted field. The application of neuroscience tools and techniques to international marketing and consumer behavior is an emerging interdisciplinary field that seeks to understand the cognitive processes, reactions, and selection mechanisms of consumers within the context of branding and sales. The NeuroBioSense dataset was prepared to analyze and classify consumer responses. This dataset includes physiological signals, facial images of the participants while watching the advertisements, and demographic information. The primary objective of the data collection process is to record and analyze the responses of human subjects to these signals during a carefully designed experiment consisting of three distinct phases, each of which features a different form of branding advertisement. Physiological signals were collected with the Empatica e4 wearable sensor device, considering non-invasive body photoplethysmography (PPG), electrodermal activity (EDA), and body temperature sensors. A total of 58 participants, aged between 18 and 70, were divided into three different groups, and data were collected. Advertisements prepared in the categories of cosmetics for 18 participants, food for 20 participants, and cars for 20 participants were watched. On the emotion evaluation scale, 7 different emotion classes are given: Joy, Surprise, anger, disgust, sadness, fear, and neutral. This dataset will help researchers analyse responses, understand and develop emotion classification studies, the relationship between consumers and advertising, and neuromarketing methods.</p><h2>Other Information</h2> <p> Published in: Data in Brief<br> License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1016/j.dib.2024.110235" target="_blank">https://dx.doi.org/10.1016/j.dib.2024.110235</a></p>2024-04-01T00:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1016/j.dib.2024.110235https://figshare.com/articles/journal_contribution/NeuroBioSense_A_multidimensional_dataset_for_neuromarketing_analysis/25449436CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/254494362024-04-01T00:00:00Z |
| spellingShingle | NeuroBioSense: A multidimensional dataset for neuromarketing analysis Büşra Kocaçınar (16303291) Commerce, management, tourism and services Marketing Information and computing sciences Computer vision and multimedia computation Neuromarketing Biosignals Image processing |
| status_str | publishedVersion |
| title | NeuroBioSense: A multidimensional dataset for neuromarketing analysis |
| title_full | NeuroBioSense: A multidimensional dataset for neuromarketing analysis |
| title_fullStr | NeuroBioSense: A multidimensional dataset for neuromarketing analysis |
| title_full_unstemmed | NeuroBioSense: A multidimensional dataset for neuromarketing analysis |
| title_short | NeuroBioSense: A multidimensional dataset for neuromarketing analysis |
| title_sort | NeuroBioSense: A multidimensional dataset for neuromarketing analysis |
| topic | Commerce, management, tourism and services Marketing Information and computing sciences Computer vision and multimedia computation Neuromarketing Biosignals Image processing |